Burger King's viral tweet gets backlash

Good morning and welcome to Insider Advertising for March 9. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA Marketing about the future of advertising-supported TV tomorrow. Register for the event here.

  • Burger King’s viral backlash.
  • CBS cashes in on Meghan Markle and Prince Harry.
  • Brits react to pharma ads.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Burger King/Facebook

Burger King’s ‘women belong in the kitchen’ tweet, meant to critique the male-dominated cooking industry, receives backlash on International Women’s Day

  • Burger King tweeted “women belong in the kitchen” to promote its new scholarship for female chefs.
  • The restaurant said it was drawing attention to the lack of female representation in culinary arts. 
  • Some on social media said the messaging was tone-deaf and vowed to not eat at the restaurant.

Read the story.

Prince Harry and Meghan Markle spoke with Oprah Winfrey for their first sit-down interview since leaving their royal duties.Handout/Getty Images

  • Claire Atkinson reports that CBS booked an estimated $20 million in ads for its Meghan Markle and Prince Harry interview.
  • More than 50 ads aired and slots sold from anywhere between $250,000 and $325,000, agencies say.
  • Parent ViacomCBS sold the Oprah Winfrey interview to 80 markets around the world as of March 8.

Read the story.

Erik McGregor/LightRocket via Getty Images

Brits are calling out the ‘dystopian’ and ‘post-apocalyptic’ American pharma ads that aired during Oprah’s interview with Meghan Markle and Prince Harry

  • Brits questioned American drug ads that aired during Oprah’s interview with Prince Harry and Meghan Markle.
  • Most countries have banned direct to consumer advertisements for prescription medicine.
  • “American adverts make me feel like I’m in some post-apocalyptic world,” one tweet read.

Read the story.

More stories we’re reading:

  • Starbucks and Chick-fil-A are pioneering the future of drive-thru ordering (Insider)
  • Tonal CMO reveals why partnerships like the one the brand just inked with Nordstrom are vital for virtual fitness players to keep the multibillion dollar industry’s momentum going (Insider)
  • Paramount+ pulls about 900K mobile app downloads on day one (Mediapost)
  • The Information is launching a newsletter business (Axios)
  • Being owned by a billionaire is a struggling newsroom’s dream. But it can turn into a nightmare (CNN)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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