It wasn’t too long ago that Kim Kardashian West was the most followed KarJenner on Instagram, but Kylie Jenner has once again usurped her older sister’s crown. With a whopping 207.9 million followers on Instagram, Jenner has become not just the most followed KarJenner but also the fourth followed person on the platform. Only Cristiano Renaldo, Ariana Grande, and Dwayne “The Rock” Johnson have the Kylie Cosmetics co-owner beat.
But what makes Jenner so popular on Instagram? A lot of factors likely contribute to this. For one thing, Jenner has been active on the platform for many years now. Not only does she promote her lavish lifestyle on the account but she also promotes her brands, Kylie Cosmetics and Kylie Skin. Like Kardashian West, Jenner has been able to use Instagram as a marketing tool to get her fans excited about upcoming products and launches. In fact, every time Jenner has a new launch she previews it on Instagram.
Why is Kylie Jenner so wildly popular on Instagram?
Another way that Jenner has made Instagram work for her is thanks to how frequently she posts on the app. To date, the 23-year-old has posted an astronomical 6,609 posts to the platform. By comparison, Selena Gomez (who currently has 201 million followers and was the most followed person on Instagram for years) has only posted 1,691 posts. Jenner, on the other hand, is known to post a photo or video to the app almost every day. In fact, sometimes the multimillionaire shares more than one post a day.
Because of Jenner’s popularity on the social media platform, she easily racks up millions of likes and comments on each and every one of her posts. Even a photo of the reality TV star’s nails can quickly rack up around 4 million likes in just a few hours. Of course, some photos perform much better than others. For example, photos and videos of Jenner’s adorable daughter, Stormi Webster, are extremely popular.
The media personality’s top post of 2020 primarily features her ex-boyfriend, Travis Scott
In fact, Jenner’s top Instagram post of 2020 is a slideshow of photos and videos that primarily feature Stormi and her father, Travis Scott. On April 30, 2020, Jenner took to her Instagram page to post a dedication to the rapper on his 28th birthday. The post features a compilation of 10 photos and videos and Jenner is only shown in two of them.
“DADA 🤍 happy birthday to daddy of the year!” Jenner captioned the post. “I’m slowly but surely starting to accept the fact that storm is a daddy’s girl. 😫 but whatever. We went half on greatness! The most beautiful, smart, loving and funny little baby. The best gift. Ok I’m crying. love you forever!”
Jenner’s fans are obsessed with her daughter, Stormi Webster
The sentimental post racked up 15.9 million likes and 89,000+ comments making it Jenner’s top Instagram post of 2020. Funnily enough, Jenner’s second most liked post of 2020 doesn’t feature her at all. On March 26, 2020, Jenner shared an adorable photo of a smiling Stormi submerged in a bubble bath which received 15.3 million likes. Clearly, Jenner’s fans love seeing photos of her family. And it’s obvious that Stormi is the one who is really running the show.
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