- UK creators, from Abby Roberts to Gordon Ramsay, are gaining huge followings on TikTok.
- Influencer Marketing Hub provided exclusive data to Insider about the biggest UK TikTok stars
- These 23 creators have follower counts ranging between 6.7 million and 23.5 million.
23. Tea (@f.ukuro) – 6.8 million followers
I can’t wait to get back into cosplay once my cosplay room is organised!!✨💗
F.ukuro is a 22-year-old gaming creator who often posts cosplay content, transforming into characters from shows like The Promised Neverland and Danganronpa, for her 6.8 million TikTok followers.
She also has more than 39,000 followers on the live streaming service Twitch, where she broadcasts live five times a week.
F.ukuro has recently collaborated with adventure video game series “Assassin’s Creed,” and digital card game “Magic: The Gathering.”
22. Amelia Gething (@ameliagething) – 7.1 million followers
Taken from the first few weeks of filming ##TheSpanishPrincess in September last year! First five eps are out now! 💛👑
Amelia Gething, 22, is a writer, actor, and content creator.
Her fans watch behind-the-scenes clips of Gething working on television sets and her own comedy clips.
She has written and starred in the BBC comedy series “The Amelia Gething Complex” since 2019. The show is now on it’s second season.
21. Jake Sweet (@surfaceldn) – 7.2 million followers
Hehehe 🙂 ##zuru ##xshot
Jake Sweet is a 23-year-old comedy creator, better known as Surface Ldn online.
He often posts videos with his girlfriend, fellow TikToker Shauni Kibby, giving followers insight into their everyday life — which includes the pair pulling pranks on each other.
In 2020, Sweet was one of the first creators to join The Bytehouse, a creator house launched by influencer agency Fanbytes. The Bytehouse was the first creator house to be launched in the UK.
Sweet has worked with brands like toy collectible company Minibrands and Aquadragons, an aquatic creatures toy brand.
20. Marshmello Family (@themarshmellofamily) – 7.3 million followers
##duet with @johnniriddlin2.0Wait What! That’s not Good 😌 white ##marshmellofamily ##funny ##comdey ##foryou ##foryoupage ##fyp ##viral
Little is known about the mysterious Marshmello Family, who have gained more than 7 million followers without ever showing their faces.
The account doesn’t appear to be officially associated with US electronic music artist Marshmello, who popularized the black-and-white helmet costume that the Marshmello Family also wear.
The anonymous family of four post comedy content and often duet to other users’ videos.
19. Finli Drapper (@Finlidrappermusic) – 7.3 million followers
Sounds on your fyp pt.six ##viral ##fypシ ##fyp
Musician Finli Drapper has found his niche on TikTok by recreating popular songs by artists like Travis Scott and Eminem and soundtracks like “Game of Thrones” and “Toy Story” by fashioning an instrument out of glasses of water.
He’s forged partnership deals with brands like Amazon Prime and Lewitt audio.
One of Drapper’s most popular videos is his bloopers reel, which has been viewed more than 2 million times.
18. Bobby Moore (@Bobbymoore44) – 7.6 million followers
WHAT JUMPING IN SLOW MOTION LOOKS LIKE! 😱 ##fyp ##facts
Bobby Moore’s content centers on explaining human life and sharing interesting facts about a wide range of topics.
Videos on his account include “5 Things that will happen when humans go extinct” and “What jumping in slow motion looks like.” His videos have gained more than 440 million likes.
Moore, who is signed to the Yoke Management agency, has posted sponsored content on his TikTok for the online stickers and pranks app LitStick and math problem solving app Gauthmath.
17. Kristen Hanby (@kristenhanby123) – 7.7 million followers
UNLUCKY JAZZY 😂😂😂
Musician Kristen Hanby initially rose to fame on YouTube, where he has more than 3 million subscribers, but has since built a loyal following on TikTok, too.
His TikTok account mainly features comedy videos, where he films high-stakes games that he plays with his family. The forfeits can range from pouring a can of soup over your head, to a cream pie in the face, with the action uploaded to his account. Hanby says on his Instagram page that he’s an “elite ambassador” for the energy drink Bang.
“I want to set up a Hanby Family Show. It would be so easy, I think to get my whole family big now, and I’d love to benefit them in that way,” he told Square Mile earlier this year.
16. Junna (@nintendo.grl) – 8.3 million followers
look at the cosplay that just arrived! i gotta style the wig still but 👀 i tried it on!! ##thepromisedneverland##tpn##emmatpn##anime##secretanimesociety
Junna, who goes by the online alias Nintendo Grl, is a popular gaming influencer whose TikTok videos range from anime cosplay, to unboxing videos, ASMR clips, and tours of her gaming setup.
She’s worked with the Japanese video game, “Cooking Mama” and is currently running a giveaway for the brand over on her Instagram.
London-based Junna also posts content to Instagram, where she has more than 440,000 followers, and YouTube, where she’s amassed 59,600 subscribers. She’s signed to the Kyra talent and content agency.
15. Jeremy Lynch (@jeremylynch)8.4 million followers
Jeremy Lynch is a football freestyler who has been posting online for 10 years, but has recently found success on TikTok.
Lynch’s content is a mix of football tricks, topical comedy, and narrative driven videos showing what he gets up to. He has worked with brands including Epic Games, Amazon Prime, and Ebay.
“I think the best way to engage is to keep sharing consistently,” he told TikTok in 2020 for a blog post on the company’s website. “Recently I have started doing a lot more tutorials and the reaction has been incredible, so that has been a really great way for me to engage with my audience.”
14. Charlotte Roberts (@charlottelooks) 8.4 million followers
stevie nicks i love you 💕
Charlotte Roberts, 18, has gained attention thanks to her makeup skills and tutorials showing her transform into characters and celebrities such as Vision from “WandaVision,” David Bowie, and Andy Warhol’s Marilyn Monroe.
She also posts popular videos with her sister, beauty creator Abby Roberts. The duo recently transformed into characters from the movie series “Twilight” and the cartoon members of the animated band “Gorillaz.”
Roberts has worked with brands like Eylure, Netflix, and Skittles.
13. Arshdeep Soni (@arshsoni) – 8.5 million followers
5 Mind Blowing Magic Tricks! 😱✨
Arshdeep Soni is a magician and illusionist who has became popular on TikTok after posting his camera-facing magic tricks, such as “How to make chocolate disappear” and “The fake arm prank.”
His brand work includes an ongoing collaboration with the energy drinks brand Bang Energy. Soni also worked on the “Safer Internet Day” campaign in February this year., which is organized by the Insafe network of Safer Internet Centres.
Soni also posts tutorial videos on TikTok, helping his followers learn how to successfully carry out the tricks he’s mastered, such as demonstrating how he was able to “disappear” behind a tree.
12. Julius Dein (@juliusdein) – 8.8 million followers
WATCH CLOSELY 👀 🎩
Julius Dein is a 26-year-old street magician and illusionist turned internet celebrity. He’s particularly popular on Facebook, where he’s gained more than 35 million followers.
His TikTok account shows him playing tricks on both his friends and strangers. A recent clip sees Dein setting up a fake UFO crash while dressed in an alien costume. Originally based in the UK, Dein now lives with a team of 20 other content creators in Mexico, according to Wired.
Dein has worked on partnerships with brands such as Facebook, Uber, and McDonalds, and has also posted videos performing tricks for artists like Post Malone and Drake.
11. Matilda Ramsay (@tillyramsay) – 9.1 million followers
Guess who’s cooking I prefer 😳🤫 @gordonramsayofficial##fyp
Gordon Ramsay’s daughter Matilda Ramsay gained TikTok fame when she started posting videos with her famous chef dad in 2019.
Her most popular video with more than 100 million views shows her announcing that she’s happier when “mum is cooking dinner.”
She’s not a regular TikTok poster, having uploaded fewer than 30 videos since joining in 2019, however all her videos gain millions of views.
10. Joel Mawhinney (@joelmagician) – 9.6 million followers
How to instantly freeze water 😱🔮🤫
Joel Mawhinney is a magician and television presenter who posts illusion videos and behind-the-scenes tips on how to perform magic tricks.
He’s taught his followers everything from “How to levitate a hoodie string” to “How to vanish chocolate,” offering advice on how to master magic at home.
He’s presented the BBC TV series “Life Is Magic,” which shows him travelling across the UK while performing at events and parties. He also presents “Ultimate Magic Skills” on the UK TV channel Sky Kids, highlighting and teaching his audience about a different magic style each week.
9. Luca Gallone (@lucagallone) – 9.7 million followers
Always TRUST a magician… 😅🤯😂 w/ @[email protected]
Luca Gallone, a magician and hypnotist, first gained attention after appearing on UK talent competition “Britain’s Got Talent” in 2015.
He’s gained large TikTok following thanks to his mind-bending tricks, which he often plays on strangers in Dubai, where he’s now based.
Gallone is an ambassador for the energy drinks brand Bang Energy and sometimes incorporates the drink into his tricks.
8. Ehiz Ufuah (@_ehiz) – 10.2 million followers
##duet with @aayushmasterr
Ehiz Ufuah is an actor and social media influencer who posts comedy videos and often films himself responding to content he sees on the app.
In March this year he joined TikTok UK creator house “The Wave House” where lives with other TikTok influencers, including Eloise Fouladgar and Reagan Yorke.
Insider reported in April this year that the house was trying to monetize through NFTs (nonfungible tokens,) in addition to income from their social media content and merch sales.
Ufuah himself has worked on brand deals with Pringles and a NHS campaign, #TestReadyChic, which aims to encourage young people to take regular COVID-19 tests.
7. Rhia (@rhiaofficial) – 10.5 million followers
TikTok Mystery Boxes, Day 15!!🙊✨what will we get?!😱 ##asmr ##foryou
Rhia Official is a family-friendly TikTok creator whose 10 million followers look to her for viral TikTok dances, ASMR content, and unboxing videos.
She records tutorials of popular TikTok transitions to teach her audience how to mimic her skills. Recently she posted a tutorial for a “Squished into slime” video, where she appears to turn into pink slime.
Rhia Official has worked with brands like Warner Music Group, McDonald’s, and Debut. Her most popular videos show her unboxing “TikTok mystery boxes,” revealing products like Harry Potter and Super Mario collectables.
6. Shauni Kibby (@itzshauni) – 12.1 million followers
Shauni Kibby, 20, is best known for her TikTok transition skills and her mystery box unboxing videos. Her fans go by the name “Shauni’s Squad.”
She often posts behind-the-scenes clips and tutorials so that her 12 million followers can learn how to film their own content in her style. A recent tutorial, which features an umbrella and white confetti, gained more than 10 million views. and
Kibby has worked with brands such as Apple Music, McDonald’s, and Deliveroo.
5. Jamel and Jamil Neffati (@neffatibrothers) – 13 million followers
Reply to @nadianowak.x4 – McDonalds 🍔 where next? ##trend ##foryou
The Neffati brothers, Jamel and Jamil, have gained 13 million followers on TikTok thanks to their slick editing skills and popular prank videos.
Recent videos from the brothers show them performing viral TikTok dances in their local grocery store and mocking other popular social media sibling duos like the Stokes twins and Dobres brothers.
This year they’ve worked on a campaign with Samsung and one video showed the brothers unboxing gifts from TikTok HQ.
4. Evie Meg (@thistrippyhippie) – 13.2 million followers
when my tics sealed the envelope🤣💀i got frustrated but had to be done!🌈##tourettes ##foryou ##tourettessyndrome
Evie Meg, 20, who goes by the alias “This Trippy Hippy” online, is a social media influencer who uses her platform to raise awareness of Tourette syndrome, a disorder she says she was diagnosed with in 2020.
Her book, “My Nonidentical Twin: What I’d Like You to Know About Living With Tourettes,” will be published in October 2021. “I hope it will make you laugh and make you think, and empower you to realize that no matter what you’re facing in life, there are always ways to deal with the challenges,” she told the Sunderland Echo this year.
Meg, a strong advocate online for mental health awareness. is also an artist.
3. Holly H (@hollyh) – 16.4 million followers
idk hi i miss u how r u
Holly H moved to TikTok, which then went by the name of Musical.ly, when Vine shut down in 2017. She’s since grown her account to more than 16 million followers, who look to her for dance videos and lip syncing content.
She also uses her platform; to speak out about cyberbullying. “My entire life is social media and that means my whole life is open to cyberbullying, I’m very aware of it,” she told Bustle in 2021.
“I have a lot of people muted and I use the comment filter to filter out any nasty words or negativity,” she continued. “I’m never going to be able to make everyone like my content and that’s alright but I worry about the people that follow me and see those comments.”
Holly H has worked with brands including Spotify and Disney.
2. Abby Roberts (@abbyroberts0 –16.4 million followers
waiting for my velma
Abby Roberts, 19, is a popular beauty creator on TikTok. Her videos often gain millions of views, showing her transform into characters like Disney’s Kim Possible and Scooby Doo’s Daphne.
She has worked with brands including Anastasia Beverley Hills and Morphe. She also recently became the face of a campaign for Revolution, where she’s judging a competition to find the next big beauty creator.
In May 2021, Roberts told Insider that she markets herself to American audiences. “I get a lot of US-based brands wanting to work with me, so I kind of try and market myself more to US audiences,” she said. “I’m so involved with the US scene online, so it just makes sense for me to pretend I’m American.”
Roberts told Insider she plans to move soon to LA to pursue new business opportunities.
1. Gordon Ramsay (@gordonramsayofficial) – 23.5 million followers
##duet with @realguga this is offensive to ##wagyu !!! ##ramsayreacts ##tiktokcooks ##fyp ##steak
Gordon Ramsay is best known as a popular British chef and television personality, with his shows “Hell’s Kitchen” and “Kitchen Nightmares” garnering a large viewership in the US and UK.
More recently, he’s taken to filming TikTok videos for his 23.5 million followers on his official account, which he kicked off in January 2020.
Popular videos show him dueting and reacting to novice cooking attempts on the app. One viral video, which gained more than 98 million views, saw Ramsay react badly to a Dairy Milk chocolate bar and Ben and Jerry’s ice cream sandwich: “All that chocolate? And Nutella? Heart attack sandwich, one bite and you’re gone,” he said in his signature cantankerous style.
The TikTok featured the hashtag, “#idiotsandwich”, which has become Ramsay’s go-to insult after he first used it during a skit on “The Late Late Show with James Corden” in 2015 that went viral.
He’s recently been posting paid sponsorships on his account with the potato chip brand Walkers (known as Lay’s outside the UK).
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