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1.Kopari Beauty Organic Coconut Melt moisturizes you from head to toe. You can use it as a hair mask, a body moisturizer, a makeup remover, shave oil, or even a belly balm to relieve itching and stretch marks while pregnant.
This product is formulated without parabens, sulfates, or GMOs. It’s also cruelty-free!
Promising review: “When I first opened the jar and realized I had spent so much money on just coconut oil, I was a little bothered. However, when I used the product I was very happy. Literally melts into the skin leaving it extremely nourished, not greasy, hydrated skin. My boyfriend commented on my skin the very first use without knowing I had tried a new product. It’s worth it!” —Nix Lynn
2.Pacifica Beauty Kale Detox Face Wash fights breakouts and blemishes with coconut water, seaweed, and blue seakale.
This product is also cruelty-free and formulated without parabens or phthalates!
Promising review: “I never leave reviews, but, this product deserves more than 5 stars! I am a skin care junkie. I am almost 45 years old, and I have tried just about every brand out there. I usually remove my make-up with coconut oil before my evening shower. I am always skeptical about a new product, so tonight I left my make-up on to see if this complete face wash would do its job. Wow! It removed it all! It left my skin so soft, and smells amazing! No need to remove any leftover mascara after washing. BUY IT!” —Dusti & Scott
3.Love Beauty And Planet Hope and Repair Shampoo and Conditioner use coconut oil and ylang ylang flower oil to bring dead and damaged hair back to life.
They’re also cruelty-free!
Promising review: “So I have battled dandruff and combination hair my entire life. I’ve tried several different shampoos/conditioners, treatments, etc. nothing worked. I thought I’d try this just a shot in the dark. Not only is my hair softer and shinier than ever but also my scalp is calmer and WAY less flaky! Even after straightening my hair, it smells like I’m fresh out the shower and after a full day and a half, I’m not showing any signs of oiling at the scalp when usually after sleeping overnight, I’m in desperate need of dry shampoo. My hair smells like I’ve been living at the beach (with way fewer tourists). It’s seriously heaven in a bottle. I’m obsessed!!!” —Heather hundza
Price: $14.49 (available in four different types)
4.LilyAna Naturals Eye Cream diminishes lines, dark circles, and puffiness with vitamin C, vitamin E, rosehip seed oil, and organic hibiscus flower extract.
This is also certified organic and cruelty-free!
Promising review: “Incredible product! Still cannot believe what a difference it has made in the lines and wrinkles around my eyes. I use it twice a day and actually use it for my entire face and my neck. My skin feels so soft, and lines are disappearing.” —Melissa
5.Handmade Heroes Coconut Lip Scrub is made with avocado oil, jojoba oil, and sweet almond oil to gently exfoliate and moisturize your lips.
This product is also cruelty-free and formulated without parabens!
Promising review: “Bought this on a whim, but no regrets! It smells delicious! The smell reminds me of toasted almonds and almond cookies! I love how you can lick it off (no weird chemicals added), although I just wash it off. But the little bit I have tasted tastes like an almond cookie! I used the lip scrub before bed, and I could immediately tell the difference. My lips are smoother and softer, and my chapstick lasts much longer on my lips. I made my husband use it once, and his lips were also much smoother and super soft after one use!” —Cowie
6.Beauty by Earth Self Tanner gives you that perfectly bronzed summer look, without the harmful UV rays.
This product is also cruelty-free and formulated without parabens or phthalates!
Promising review: “I am a self-tanner junkie. I have tried every brand because I love a year-round summer glow. Recently I have been switching up all my beauty products to non-toxic, paraben free and it has done wonders for my skin, but it was so hard to find a good self-tanner, until this one! Beauty by Earth provides a very natural tan color and pleasant smell — none of that orange skin and awful smell. I have been using this product since the summer and it made me seamlessly retain that glowing look, no one noticed a difference!” —Christinou
Price: $29.99+ (available in two sizes)
7.First Aid Beauty Ultra Repair Cream Intense Hydration is great for anyone who has dermatitis, eczema, or just really dry skin. It’ll calm, moisturize, and soothe skin.
This is also gluten- and cruelty-free. It’s formulated without sulfates SLS and SLES, parabens, formaldehydes, or phthalates.
Promising review: “Moving to Colorado and coming from a humid city was a rude awakening for my skin. I was breaking out like I was a teenager, having itchy skin from dryness and needed something for my face that wouldn’t make the breakouts worse. This product, along with my acne care treatment, has made my face the healthiest/clearest my skin has ever been! I use it every morning and night and my girlfriend even started using this after seeing how well it worked and how much I loved it. I tried a bunch of moisturizers, but my skin was always so sensitive. This has literally made my skin healthier than its ever been. 100% worth it. I WILL buy again! —Vrain
Price: $12+ (available in three sizes)
8.Sun Bum Revitalizing 3-in-1 Repair Spray is a leave-in treatment that’s made with hemp milk and hemp seed oil to hydrate and seal in moisture so your hair will be smooth, shiny, and ready to take on the sun.
This product is also cruelty-free and has UV protection. It’s formulated without sulfates, dyes, or parabens.
Promising review: “It smells AMAZING, is cruelty-free, and makes my hair lustrous and shiny. I have less split ends just after days of using. I’m actually really amazed by this product. I really recommend.” —Ollie
9.Ethique Wonderbar is a conditioning bar that’s made of coconut oil, cocoa butter, and vanilla to hydrate your hair without adding excess oil or weighing it down. It’s also 100% soap-free, pH balanced, and can even be used on your body.
This is cruelty-free, eco-friendly, and compostable!
Promising review: “I was pleasantly surprised by this product. I was a little skeptical about a bar-soap-shaped conditioner, but as someone who tries to be eco-friendly, I wanted to give it a go. I have very fine, thin hair that gets oily quickly. This little bar works wonders. It’s easy to use and leaves my hair soft and tangle-free, but not weighed down. I will definitely continue to use this product as my conditioner from now on!” —Emily O.
Price: $18 (available in two scents).
10.Puracy Natural Shampoo and Conditioner are plant-based with citrus, eucalyptus, and mint to deep condition, moisturize, and improve your overall scalp and hair health so you can enjoy your summer care-free!
This is also cruelty-free and is formulated without sulfates, formaldehyde, parabens, or phosphates. And check out The Best Shampoo And Conditioner Sets You Can Get On Amazon.
Promising review: “I’ve been using this product for a couple of weeks now and I’m really impressed! I was not expecting the conditioner to leave my hair so soft, it’s great. Also, almost zero hair falls out while I’m showering — something I have never experienced with any other shampoo/conditioner! I love that about this one! Lastly, I have sensitive skin and this does not irritate at all. Overall, highly recommend.” —allison
11.PURE + SIMPLE Aria Lip Balm Collection hydrates and smoothes dry and chapped lips with avocado oil, jojoba oil, castor oil, and vitamin E.
Comes is a set of five: Key Lime, Lavender, Rose, Tuscan Orange, and Peppermint. This is also gluten- and cruelty-free. It’s formulated without sulfates or parabens.
Promising review: “Love these lip balms. I am allergic to anything that contains beeswax. I found these and was anxious to give them a try. I LOVE every single one of these! They are so light and smooth and my lips stay hydrated for a long time!!” —Amanda Thiele
12.Angel Beauty Eyelash Growth Serum can help stimulate hair growth while also conditioning your lashes.
This is also gluten- and cruelty-free. It’s formulated without sulfates or parabens.
Promising review: “I’m so glad I have this product now. It’s only been a week and I can see the difference already! I’ve already stopped using mascara and hopefully I can stop using mascara all together soon. It’s easy to apply and it only takes a second during my nighttime routine.” —Maria
13.Each & Every Aluminum Free Deodorant will keep you smelling so fresh and so clean, even after you sweat.
This is also cruelty-free and formulated without parabens.
Promising review: “This is absolutely THE BEST natural deodorant I’ve ever used. I’m the type of person that buys a million natural products searching for the best one and this is it. Others I’ve tried will have me smelling bad once I start to sweat, but not this one. I got the lavender scent and it smells amazing! It also glides on easily and I haven’t gotten any irritation as I did with the other brand I used to use.” —Amazon Customer
Price: $15 (available in three scents)
For more options, check out our picks for best natural deodorant at three price points on BuzzFeed Reviews!
14.Drunk Elephant Virgin Marula Antioxidant Facial Oil improves your skin’s elasticity while reducing fine lines, wrinkles, redness, and discoloration.
This is also formulated without sulfates, phthalates, formaldehyde, or parabens.
Promising review: “Since I started using Drunk Elephant products (about a month ago) my complexion has never looked better. If you think oil isn’t for your face, think again. I used to think that way too because of adult acne. I’ve tried other oils, but this is far superior. I use this at night and when I wake up in the morning, my skin is glowing. Some of their products may seem a bit pricey, but the quality and results are enough to justify the price. I only wish I would’ve tried this line sooner. Highly Recommended” —BB
Price: $40+ (available in two sizes)
15.Milani Conceal + Perfect Shine-Proof Powder absorbs oils and tightens your pores, so you can have a shine-free day, everyday!
This is also cruelty-free!
Promising review: “I am surprised by this powder, it’s a perfect match for my skin tone and it doesn’t leave my face too matte, it’s also not too powdery if you know what I mean. I have found my new go to and I’m hype about it.” —Shannon
Price: $6.21+ (available in 10 shades)
16.Eve Hansen Vitamin C Facial Serum visibly helps to improve your overall complexion by reducing the appearance of wrinkles and dark spots, while increasing collagen in your skin.
This product is also cruelty-free and formulated without parabens, sulfates, or phthalates.
Promising review: “Great product! It goes on smooth, smells delicious, dries quickly, and leaves my face feeling tightened. It’s slowly lightening the dark spots on my face caused by sun damage, though the jury is still out on wrinkle repair. My wrinkles in my forehead do seem a lot softer. Will buy and continue to use. I love that it comes in the 2 oz. size and lasts so long for a reasonable price. I definitely recommend it!” —DGMJ
Price: $16.98+ (available in two sizes).
17.And Acure Brightening Glowing Serum replenishes moisture while fighting wrinkles and dullness — leaving you with an amazing, dewy glow.
This is also cruelty- free and formulated without sulfates, parabens, or phthalates.
Promising review: “This is my new favorite product. I just ordered my second bottle and after finishing the first, I’ve found that my face is so much clearer and glowing! I didn’t even realize how dry my skin was until I started using this product. I apply after washing my face at bed time and I use in the am again before putting on my makeup. It is not greasy.” —Devaney S LeBlanc
Reviews have been edited for length and/or clarity.
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