British practicality and Danish modernity collide with the announcement of Barbour and GANNI releasing a new limited-edition ready-to-wear collection. The new launch is being touted as a “Re-loved” extension of both brands and combines Barbour’s traditional countryside heritage with GANNI’s affordable luxe city-slicker silhouette.
Featuring an exclusive array of 50 reworked and upcycled outerwear essentials, the collection offers a cropped puffer jacket in bright red with a contrasting brown extended corduroy collar. An ankle-grazing duster coat with contrasting olive green and brown color block detailing (and brown collar), along with a hooded, crop textured olive jacket (with plaid sleeve detail) also make an appearance in the new lineup.
Additionally, logo-branded bucket hats (in contrasting tan and olive colorways) appear in the collection, along with crafted denim, footwear and coats. As well, a newly implemented “Barbour GANNI” rectangular-patched logo further brands each collection item, appearing on chest plackets and accessory fronts.
Speaking about the collaboration, GANNI Creative Director, Ditte Reffstrup, says: “I’ve always been a big fan of Barbour. Their outerwear is so iconic, you just want to keep their pieces forever, the design is so timeless and the quality is simply that good. It’s been such a fun process working together on these two collections, they each have a super distinct expression.”
“We share a deep commitment to responsibility, which made this collaboration even more meaningful. We created something super playful and full of contrast that still stays true to both brands’ DNA. Working with open-minded creatives that value craftsmanship is really what
gets my beat going,” Reffstrup added.
The new Barbour x GANNI collection item prices range from $75 USD to $645 USD, and can be found on GANNI’s website.
Elsewhere in fashion, Coca-Cola® gets a style revamp from emerging label PRIVATE POLICY.
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