Fresh from a footwear link-up with Salomon, Carhartt WIP has tapped UK-based photographer Elliot James Kennedy to capture its Spring 2022 campaign.
Tasked with bringing a pastel-hued palette to the fore, Kennedy — who is known for his vibrant portrayal of British culture — has drawn on his signature approach to uniquely capture a selection of epochal Carhartt WIP garments.
Famed pieces like Single Knee Pants and chore coats sit atop textured DIY-style backgrounds, which adorn painted elements and tape, as well as burner phones, books and oversized chess pieces.
The Carhartt WIP Spring 2022 campaign is set to feature at select billboard locations across Europe and the US this season, while the collection itself is available to buy now from the Carhartt WIP webstore.
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