Daily Paper Channels ‘70s Style in New Holiday Campaign

Daily Paper has channeled ‘70s winter sports styles with its new campaign and mid-season Fall/Winter 2021 collection.

The new collection features an earth-centered color palette with shades of brown, orange and green, consisting of puffer coats embellished with the Daily Paper logo, fuzzy sherpa sets, wrap blouses, sweatshirts, sweatpants and accessories. Meanwhile, the campaign imagery showcases dark and earth-toned silhouettes from the mid-season collection with a backdrop of snow-capped mountains. In view are select garments including branded puffers, sherpa sets, sweatsuits, scarves and more.

Recently, the brand collaborated with G-SHOCK for a ‘90s inspired digital watch. Marking Daily Paper’s first watch collaboration, the Daily Paper x G-SHOCK DW-5600 features the brand’s initials on the face and strap in addition to its shield logo etched into the case back. The watch includes G-SHOCK’s main features like 200-meter water resistance, shock resistance and a scratch-resistant face.

The Daily Paper FW21 Holiday collection will be available October 8 at 12 pm CET online and at its Amsterdam, London and New York flagship stores.

In related news, Malbon Golf FW21 sees playful genderless outerwear.
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