A 2,500 square foot Jordan concept store has just opened in the Dubai Mall, the largest mall in the world.
The store is built to connect fans of the Jordan brand with the artistic traditions of the region and comes fully stocked with the latest Jordan sneakers and apparel. A curated selection of fine art accompanies customers as they browse the shelves and explore the space.
One of the artists featured is Syrian-American artist Jason Seife who produced backboards and other basketball sculptures with Persian carpet print. “It’s exciting to see the line between design and art-making continue to blur thanks to projects like this. Between artists like myself and Jordan Brand, we can create in-store experiences that highlight the products alongside the art, helping connect this cool relationship among artwork, inspiration and product excellence,” said Seife.
To celebrate the opening, the Jumpman logo illuminated the Dubai FRAME landmark in bright red, with the city’s skyline as the backdrop.
In other news, Nike revealed a new Glide FlyEase Premium model.
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