After teasing the unexpected link-up recently, Palace and Stella Artois have come together to reveal their full “Palace Artois” collaboration. The collection — which covers far more than just beer glasses — mixes inspirations from Stella’s archive, skateboard culture and the pub.
As well as the one-of-a-kind beer chalice and beer head skimmers, Palace and Stella Artois have also designed a range of apparel. Standouts from this include canvas chore jackets with matching pants, Oxford shirts, swim shorts, towelling hoodies and T-shirts, all of which mix Palace’s Triferg logo with Stella’s visual identity and the specially-designed “Palace Artois” branding. Additionally, the two brands have come together to create a selection of accessories covering everything from umbrellas and caps to stash tins, beer mats and wallets complete with bottle openers.
Unveiling the collaboration, Palace said, “Stella Artois is our favourite beer of all time. It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically. There’s nothing else quite like Stella and we are stoked to be working with them.”
Take a look at every piece from the collection before it releases later this week. The collaboration will arrive on the Palace UK web store, European site, in-store and online in the U.S. in-store and online in Japan and through WeChat in China on February 19.
Palace Artois from PALACE on Vimeo.
For more Palace releases, here’s a guide to the best collaborations from the London label.
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