Aldi: Expert discusses supermarket chain's 'trademarks'
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Aldi has become an increasingly popular supermarket for Britons over the last few years, with the grocer constantly receiving awards for its extremely low prices. The discount supermarket has over 6,520 in 11 countries around the world, employing more than 155,000 people. But since 1990, how has it changed?
Although grocery prices are still super affordable, the shopping experience for customers throughout the years has improved.
From better lighting to more product choice, the discount supermarket has invested millions to improve its stores.
Known to insiders as ‘Project Fresh’, the supermarket has invested a huge £500 million over the past four years to improve in store experience for shoppers.
One way in which Aldi has evolved is by creating more shopping space for customers.
They have done this to make more room for trolleys, prams, wheelchairs and mobility scooters.
The extra space also helps those in a rush and customers doing a big weekly shop.
It wasn’t until 2001 when things became automated, with colleagues having to remember the prices of 750 products prior to the change.
When the change came in, the checkout process became much speedier for customers, something which Aldi is renowned for today.
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Aldi has also made huge changes when it comes to being more eco-friendly.
From installing LED lighting in store to using greener refrigerant glass, the discount supermarket is doing everything it can to be more mindful of the environment.
Customers will also see chiller doors which helps to cut Aldi’s energy use by approximately 20 percent.
What’s more, since Aldi’s Project Fresh launch in 2018, the retailer has sold over one billion packs of British meat.
By increasing fridge space in all stores to stock more British meat, Aldi met demand from customers who wanted freshly-sourced British products.
Aldi’s core range of fresh meat is from British, Red Tractor approved farms.
Another huge change to the supermarket has involved the upgrade of its ‘Food to Go’ section.
Aldi’s first ‘Food to Go’ section launched back in 2016 and offers customers an easy way to pop in and pick something up for lunch.
Following refurbishments in certain stores around the country, the upgrade has seen the food section move to the front of all Project Fresh stores and has everything from fruit and vegetables to sandwiches.
The retailer’s most popular product in the range is its 89p sandwich range, available with different fillings including Farmhouse Cheddar Cheese, Smoked Ham, Egg & Cress and Cheese & Onion.
Interestingly, like in many supermarkets, fresh bread is positioned towards the back of Aldi stores.
According to insiders, this is to stop it being damaged or crushed as shoppers pick up heavier items on their shop.
Fruit and vegetables are also now at the front of stores, and are the first items customers can pick up as they walk through the doors.
Although a lot has changed over the years, Aldi’s Specialbuys aisle has remained the same.
It offers customers a wide variety of affordable products from furniture to garden furniture to DIY products.
Aldi’s Specialbuys often attract thousands of shoppers, and prove to be a hit amongst customers.
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