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Beatrice, Meghan Markle and Carrie Johnson ditch maternity wear

Say goodbye to frumpy bumps! As Princess Beatrice becomes the latest mother-to-be to ditch maternity clothes for ‘regular’ dresses, stylists say the ‘sustainable’ trend is here to stay because it makes women ‘feel their best’

  • Princess Beatrice, 32, looked radiant in a £340 Self Portrait dress yesterday
  • Expectant mother wore black-and-white gown skimming over her bump 
  • The Duchess of Sussex and Carrie Johnson also eschewed maternity clothes 

While most mothers-to-be turn to maternity brands to dress their bumps, celebrities including Princess Beatrice and the Duchess of Sussex have been eschewing pregnancy wear for their favourite designer labels. 

Pregnant Beatrice, 32, looked radiant in a £340 black and white polka dot dress by Self Portrait that skimmed over her blossoming bump as she and husband Edoardo Mapelli Mozzi arrived at the Wimbledon Tennis Championships in London yesterday. 

She follows in the footsteps of her sister Princess Eugenie, 30, and cousin Prince Harry’s wife Meghan Markle, 39, who have both chosen to ditch traditional maternity wardrobes for pieces closer to their usual style. 

Celebrity stylist Rochelle White told FEMAIL stars would ‘rather buy pieces they can re-wear after they have given birth’, saying: ‘I feel that celebrities want to still feel like them and wear either their favourite brands and pieces even when pregnant.

While most mothers-to-be turn to maternity brands to dress their bumps, celebrities including Princess Beatrice and the Duchess of Sussex have been eschewing pregnancy wear for their favourite designer labels


Beatrice follows in the footsteps of her sister Princess Eugenie, 30, and Carrie Johnson who both chose to ditch traditional maternity wardrobes for pieces closer to their usual style (left and right) 

‘Although a lot of maternity wear has improved over the years I don’t feel many people want to buy or wear it. 

‘They would rather buy bigger sizes or their size in clothes that they can re-wear after they have given birth. 

‘With any fashion pieces you would want to hold on to them either for the love of it or sustainability purposes.’

She added: ‘Many celebrities know they will be papped or photographed at events and outings and wanting to look and feel their best could be a factor of that. 

Celebrity stylist Rochelle White told FEMAIL stars would ‘rather buy pieces they can re-wear after they have given birth’ (pictured, Meghan Markle in a Carolina Herrera dress 

‘They still want to be associated with who they love to wear and their style.’ 

Pregnant Princess Beatrice could be seen lovingly cradling her baby bump as she and husband Edoardo Mapelli Mozzi arrived at the Wimbledon Tennis Championships in London today.

The mother-to-be, 32, who is expecting her first child with Italian property developer Edoardo, looked radiant in a £340 black and white polka dot dress by Self Portrait that skimmed over her blossoming bump on what marked her first official outing since announcing they’re expecting.

The dress, which boasted a square neck line, puff sleeve detail and frill hem detail, was reminiscent of a similar ensemble her mother Sarah Ferguson wore when she attended the polo at Windsor in 1986.

The royal was following in the footsteps of her sister Princes Eugenie, who opted not to wear a traditional maternity wardrobe and wear floaty drapey dresses instead.


Beatrice’s sister Eugenie, who announced she was expecting her first child in October, was often spotted strolling the streets of London in patterned gowns while pregnant 

Eugenie, who announced she was expecting in October 2020, was often spotted strolling the streets of the capital in an array of patterned gowns during her pregnancy. 

Meanwhile it has previously been suggested that Meghan ditched the traditional maternity look because it’s ‘dowdy’ and ‘frumpy’. 

During her recent pregnancy with her daughter Lilibet, the Duchess dressed her blossoming bump in flowing designer gowns from some of her favourite American brands and added glamour with sparkling jewels worth thousands. 

To make her pregnancy announcement on February 14, Meghan donned a gown by Oscar de la Renta during an advert for Spotify.

During her first pregnancy, Meghan chose to wear almost all high-end designer outfits and she very rarely repeated an outfit, or wore the same piece more than once

For her bombshell Oprah interview, Meghan showed off her growing stomach in a Georgio Armani gown costing £3,300, which was belted above her stomach and featured floral embroidery over one shoulder

In the clip, the expectant mother looked glamorous in a £2,600 soft blue  60s-inspired cocktail dress embroidered with lemons, with a dramatic flounced hem and citrus fruit detailing across the bodice and skirt. 

For her bombshell interview with Oprah, the most high profile appearance during her pregnancy, the Duchess wore a glamorous outfit worth thousands.

Meghan showed off her growing stomach in a Georgio Armani gown costing £3,300, which was belted above her stomach and featured floral embroidery over one shoulder. 

It was a similar story during her first pregnancy, when the royal tended to veer towards loose-fitting designer dresses. 

Boris Johnson’s wife Carrie adopted a similar strategy when she was dressing her baby bump in 2020

The choice to wear almost all high-end designer outfits meant she very rarely repeated an outfit, or worn the same piece more than once. 

Even when the Duchess wore high-street brands, they were often from the ‘main line’, and adapted for her growing bump. 

Throughout her pregnancy, Meghan was almost always pictured in heels, eschewing the usual ‘comfort’ of flat shoes that many pregnant women opt for. 

Boris Johnson’s wife Carrie adopted a similar strategy when she was dressing her baby bump in 2020. 

The 31-year-old made few public appearances when she was pregnant due to the Covid-19 pandemic, but on rare occasions she was spotted wearing some of her favourite designer brands. 

In March last year, weeks before the country went into lockdown, Carrie and the Prime Minister attended the reception for International Women’s Day in No. 10, the first time she has been seen since the couple’s shock announcement that they are expecting a baby in the early summer. 

Never one to shy away from bold colours and fashion-forward silhouettes, the former Conservative Party press officer donned a long-sleeve tiered maxi dress from Anthropologie for the reception.

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