Coca-Cola reveals plans to pivot from traditional commercials to streaming partnerships
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Coca-Cola is redirecting its budget previously used for traditional commercials in order to get the attention of streaming service users.
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Television viewers have decreased over the years, and many streaming services such as Netflix, Amazon Prime and Disney+ don’t accept commercials.
Instead, the beverage corporation plans to work with streaming services to create campaigns ahead of show premieres, product placement in original programming produced by streaming services, and other innovative projects outside of a traditional 30-second ad.