For years, experts have been telling us ‘less is more’ when it comes to interior design.
Marie Kondo’s manifesto has seen us throw away objects that don’t bring us joy and her approach has prompted a shift towards minimalism.
As a result, a ‘decluttered’ home has been something to strive for.
But, as with all trends, we now are starting to see the pendulum swing back in the other direction.
So what is the antithesis to a minimalist aesthetic?
As the name suggests, there’s a ‘more is more’ mantra to this latest interior trend.
Simply put, it’s about having spaces filled with things – even if it feels a bit much.
Ash Reed, interiors expert and founder of Living Cozy, says: ‘Arguably a minimalist’s nightmare, the controversial trend “cluttercore” embraces the art of organised chaos.
‘The new craze is all about honouring the little things you love – from vinyl and succulents to old books and holiday memorabilia.’
Experts also think cluttercore’s new-found popularity could stem from wanting a home to feel cosy and inviting.
Samantha Grigg, who runs her own home design business, tells Metro.co.uk: ‘I believe this craving for clutter has come about due to the need to feel more nurtured and cosy at home.
‘Also surrounding yourself with objects that you have collected over the years, or have been handed down through the family, lends a warmer, more secure, feeling to your home. A sense of contentment that you have built your own nest.
‘Starkness in the home (or minimalism) is all very well, but in my mind it lacks joy completely. Who can really live like that with a prescriptive formula as to what you can and can’t put in your home?
‘Blank spaces, with no character, don’t spark emotion, they simply leave you feeling empty – a bit like the rooms themselves.’
Samantha also stresses that ‘cluttercore’ doesn’t mean you need to hoard objects. There can be a system within the chaos.
She adds: ‘It’s not about pure clutter for clutter’s sake, and it certainly shouldn’t look messy. Objects should still be positioned thoughtfully, with colours and textures considered carefully as well as trying to create little collections dotted around that sit well together.
‘Otherwise it’s just too much for our brains if everything is just piled up with no sense of cohesion.
‘Cluttercore for me is more about feeling human, and creating a home full of personal touches that express your individuality. Homes should be our playgrounds, and feel like they reflect us.
‘And minimalism is never going to do the job, as I don’t think it’s in human nature to live like that.’
Of course, there’s no denying the pandemic may have played a role in the popularity of this new trend – as during various lockdowns, our homes were thrown into the spotlight.
‘Cluttercore is a way of surrounding ourselves with the things that make us happy, reminding us of our lives beyond our four walls,’ says Ash.
‘Sentimental items and vintage curiosities are carefully and artfully displayed with love, bringing a sense of personality and meaning to a space.’
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