Holly Willoughby made sure to embrace the sunshine on Wednesday's This Morning as she stepped in front of the camera in a bright and colourful dress from Phase Eight.
Sitting alongside presenting pal Phillip Schofield, the mum-of-three was literally glowing in the textured pleated dress.
Finishing off the bold look with a subtle pair of nude court heel from Gianvito Rossi, we love the effortless ensemble and how it shows off the 40-year-old's incredible waistline.
Holly also kept it laid back with natural makeup with a soft smokey eye and a soft loose wave to her signature blonde bob.
As always, Holly took to her Instagram to share a preview of the gorgeous look before the show with her 7.3million followers.
The post was captioned: "Morning Wednesday… today on @thismorning we have the power house that is @thechristinequinn in the studio… talking #sellingsunset and more… see you at 10am".
Get Holly's look
Red pleated dress, Phase Eight, £140 here
Heels, Gianvito Rossi, £530 here
It seems we aren't the only lovers of Holly's fabulous outfit as fans quickly rushed to flood the comments section with praises.
One user commented with: "Love this dress holly you look absolutely stunning", as another said "This dress is so stunning on you".
A third then followed with: "Red really is your colour" and we couldn't agree more.
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When it comes to Holly's This Morning style, she has always swapped things up with opting for daring colours and silhouettes or stripping it back to basics, but she continuously ticks all of the style boxes.
However, it is said that there are strict guidelines that the presenter must follow with her outfits but being the fashion icon that she is, occasionally breaks the rules.
One rule in particular is that the ITV presenters must only wear high street brands such as Zara and Marks and Spencer, so the viewers are easily able to snap up what the stars have been wearing for a purse friendly price.
However, fans of the show and Holly's outfits will know that this isn't a rule that she often sticks by.
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