A BULK buy superstore boss has revealed his strategy to offering cut-price deals that big brands "struggle to match".
Bargain Warehouse in Folkstone, Kent, specialises in products that are past their best-before date, giving it an edge on supermarkets that can't do the same.
And the strategy is paying off, as the warehouse says its products are flying off the shelves while stock comes in "thick and fast".
With over 50 pallets of out-of-date items delivered last week, the superstore clearly believes in its niche selling point.
The discount distributor describes itself as "Kent's biggest, gone-past best-before date store", and says it offers a no-membership alternative to Costco.
The store guarantees that while items can be sold at a fraction of the retail price, everything is "absolutely" safe to eat, reports KentLive.
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Bargain Warehouse said: “This means we are able to stock world-famous brands at prices so low, the major supermarkets struggle to match us.”
"None of our products are sold past their use-by date.
“Some of our stock me be past its best-before date, but this is just a matter of quality. It simply means that the manufacturer cannot guarantee the exact same taste, texture, or colouring.”
The warehouse also pointed customers questioning its model to the Food Standards Agency guidance for clarification – which states that while use-by dates refer to food safety, best-before dates relate to quality.
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In a video posted on Facebook, store owner Mike urged punters to “get down fast” for some “absolutely amazing bargains”.
Just in time for Christmas, Mike has stocked up his shelves with festive family snacks including cheap chocolate and crisps.
He added: “As you can see the stock comes in thick and fast and we’ve got another delivery Friday. This stuff you will not want to miss out on, so you need to get down fast."
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