Alison Hammond took to Instagram to excitedly announce her collaboration with fashion brand In The Style earlier this week.
The popular TV presenter revealed the news online with a series of snaps showing her in front a bus sporting the brand's logo and her name.
She described it as a 'pinch me' moment and told fans she was dedicated to creating the 'most inclusive collection out there'.
Alison joins the likes of Stacey Solomon, Love Island star Liberty Poole, and Dani Dyer on the list of stars to bag their own collection with In The Style.
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The TV star is believed to be receiving a hefty six figure sum for the collaboration, which has left many wondering just how much is Alison Hammond worth?
Alison, 46, first appeared on TV screens back in 2002 on the third series of Big Brother.
While she didn't manage to win, she sure made an impact during her time on the show and managed to forge a career off of the back of it.
She was quickly snapped up by ITV and offered a showbiz reporting slot on This Morning, and still remains there to this day.
And there's no wondering why, as Alison's contract with ITV is believed to be worth a staggering £600,000 a year.
Alongside her regular presenting gig, she has appeared across numerous reality TV shows over the years including Celebs Go Dating, Celebrity MasterChef, and Celebrity Coach Trip. Alison also came 10th on Strictly Come Dancing, and appeared on I'm a Celebrity back in 2010.
Each appearance is believed to entail a hefty fee, enabling her net worth to continue to grow.
In The Style also isn't Alison's first brand deal, as she was once the face of Crown Bingo and DFS Furnishings. Both deals are believed to have topped up her earnings nicely, contributing to the overall figure significantly.
Taking all Alison's projects into consideration, her net worth is estimated to be around £1million – and that's before her new ITS salary kicks in.
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