Shoppers rush to H&M to snap up £30 summer staple dress seen on This Morning

Now is the perfect time to start thinking about adding to your summer wardrobe as the weather finally starts to heat up.

Bright colours and bold prints are absolute must-have’s when it comes to dressing for the summer, and this H&M dress is guaranteed to be your new go-to summer item.

The Long Wrap Dress from H&M,£29.99 here, was spotted on This Morning during Lisa Snowdon’s 'summer style on a shoestring' fashion segment, thanks to its purse-friendly cost and chic, effortless design.

In fact, it’s proven so popular that shoppers have already been rushing to H&M to snap up the midaxi dress, with most sizes on their way to selling out quickly.

The ankle length dress has a wrap-over front that suits a whole host of different body shapes and sizes, and fastens with a flattering belt around the middle for added definition and shape. The colourful geometric pattern also makes it perfect for sunny days and trips abroad.

Fashion expert and former model Lisa Snowdon paired the dress with a metallic gold clutch bag and matching gold heels, showing how sophisticated the dress can look for a wedding guest or event outfit. However, it’s so versatile it would also look fantastic with a denim jacket and trainers or strappy sandals for a more low key daytime look.

The dress is still available on H&M’s website, but is currently only available in size small and extra small due to its popularity after it was featured on the This Morning segment, so you’ll have to be quick if you want to get your hands on it.

However, if you’ve missed out on your size, there are a few great alternatives available at a similar price point, so you don’t have to miss out.

Shop similar styles

Object long sleeve midi wrap dress in leopard, £41.50 here (was £55)

This Object dress is available on ASOS and currently discounted from £55 to £41.50, making it almost as affordable as the H&M one. It features a similar wrap front style with a belted waist, and three-quarter length sleeves, not to mention its bold leopard print pattern in a more neutral colour combination makes it just as versatile for day or night.

New Look Off White Abstract Long Sleeve Midi Wrap Dress, £39.99 here

Another chic alternative to the H&M dress is this printed midi dress from New Look. Although slightly shorter than H&M’s ankle-length version, it keeps the same easy-to-wear vibe with its abstract print and fitted waist.


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