The Best Prime Day Competitor Sales from Brooklinen, Wayfair and More

Chances are you’ve probably heard by now that Prime Day (aka the Olympics-equivalent of shopping holidays) kicked off this morning. What’s just as interesting though is that this year, a host of retailers are holding their own sales to compete with Amazon’s two-day sale holiday. From DTC brands such as Brooklinen to mega e-tailers such as Wayfair and Walmart (who has their own special “Big Save, Deals for Days” event), it very much feels like everything and anything can be found on sale for the next 48 hours. (Or until June 22 at midnight ET, that is.) Think: AirFryers, AirPods, Dyson vacuums and so much more.

To help you navigate the many sales happening right now, we’ve put together a definitive list of all the can’t-miss Prime Day Competitor Sales.

Shop Our Favorite Prime Day Alternative Sales


Take up to 30% off select decor and furniture from June 20 to June 23.

Birch Lane

Take up to 30% off select decor and furniture from June 20 to June 23.


Save up to 50% select merchandise during BuyBuyBaby’s Big Baby Savings Event, which is running from June 20 to June 22.


Take 15% off their purchase sitewide (no minimums, excludes Spaces items) from June 20 to June 23.


Take 38% off 38 different styles for Prime Day from June 21 to June 23. with code SELECT38.


Save up to 20% off select brands at Dermstore’s Beauty Discovery Event with code OHJOY from June 21 to June 22.




Take an extra 15% off sale items from June 21 to June 23.

Firstleaf Wine Club

Save $15 and get 6 wines for only $24.95 plus free shipping with code FLASHSALE2021 from June 21 to June 22.

Glasses USA

Receive a $25 Amazon Gift Card with every eyewear purchase over $100 from June 17 to June 22 with promo code PRIME25. Terms and conditions apply, not eligible with contact purchases.


Save on hundreds of items in Huckberry’s Sale Shop from June 18 to June 22.


Take up to 40% off all luggage from June 21 to June 22 with code Prime2021.

New Balance

Take 10% off sitewide plus get free shipping with promo code JUN10 from June 21 to June 24.

Saks Fifth Ave

Take 10% off all full price styles (including beauty!) from June 21 to June 22.

Soma Intimates

Take an extra 30% off already reduced prices during Soma Intimates’s Semi-Annual Sale, which runs from June 19 to June 30.

Sweaty Betty

Save up to 60% off during Sweaty Betty’s biggest sale of the season, running from June 16 through July 5. (Select leggings are as low as $23 right now!)


Select 24/7 bras PLUS their matching underwear are on sale for $60 from June 21 to June 22.


For four days only (beginning June 21), Walmart is slashing prices on hot-ticket items. See our full list of favorite picks from Walmart’s Deals for Days sale here.


Take up to 60% off during Wayfair’s 72-hour clearance sale, which runs from June 20 to June 23.

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