Drugs, feuds and bankruptcy… what happened next to the 90s glamour models

Back when Instagram was just a glint in a tech nerd's eye, people used to get their saucy kicks from lads' mags.

Zoo, Nuts, Loaded and FHM occupied the lower end of the top shelf, while the likes of Esquire and GQ appealed to a more genteel clientele.

But it was the minxy stars of the magazines who made them what they were. With enormous boobs and an unquenchable desire to show them off at every opportunity, the likes of Jordan, Lucy Pinder, Jo Guest and Caprice kept the punters turning those pages.

After years of decline, the glory days ended in 2015 with the closure of FHM and Zoo, but what happened to all the babes once the printers stopped rolling?

From bankruptcy and drugs to feuds and depression, here's what came next for the glamour models…


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With her girl next door looks, relentless work ethic and 32FF boobs that needed their own postcode, Kate Price was the OG.

But the years have not been kind to Katie – who ditched her Jordan alter-ego some time around her 2005 wedding to Peter Andre.

Since then she's squandered her estimated £45million wealth on men and bad choices, and was declared bankrupt last year.

Where once she could name her price for a personal appearance, she was apparently paid for one social media post with a single pair of knickers.

She went to rehab after admitting she'd been 'self-medicating' with cocaine in 2018.

"I'm not proud of it," she said during an appearance on the Victoria Derbyshire Show.

"I've never been up that track before, I went to the doctor and it was the hardest thing ever to say 'I need help, I'm at breaking point."

Her marriages have been equally tumultuous. Her first to Peter ended in 2009 amid claims she'd been unfaithful – claims she denies.

Her second to Alex Reid lasted just two years while her third to sex-addict Kieran Hayler came crashing down in 2018 amid claims he cheated with a Co-Op cashier.

Jo Guest

Derbyshire-born Jo, 47, started modelling after spotted an advert in the paper. She became a Razzle favourite and the Daily Star's agony aunt at the end of the nineties.

But she was forced to retreat from the spotlight when she suddenly fell ill in 2007 with the agonising pain condition fibromyalgia and ME.

Unable to work, she lived off £65 a week benefits and was too exhausted to leave the house, needing a walking stick just to get to the shops.

At her lowest ebb, she researched ways to take her own life, telling the Daily Star: “I was always a fun-loving party girl, then all of a sudden I was too ill and in too much pain to even leave the house.

"I couldn’t face my life any more and I searched the net to find the best way to kill myself.

“I came close a few times and had to phone the Samaritans in the middle of the night. They talked me out of it."

Nicola McLean

Back in the lads mag heyday, the fur used to fly between grande dame Jordan and pneumatic Nicola, who famously joked that she taught her son the alphabet using her ever-increasing bra size.

Nicola, now 38, regularly got her 32GG norks out between 1999 and 2004 before putting her top back on to retire after giving birth in 2006.

But you can't keep a good glamour model down and she made a triumphant return with a sensational Daily Star shoot in 2008 followed by a stint on I'm A Celebrity… Get Me Out Of Here.

She married footballer Tom Williams in 2009 and entered Celebrity Big Brother in 2012 when she butted heads with Denise Welch in the infamous Pantsgate row.

The mother-of-two then savagely destroyed her fellow housemates' letters from home to win her own, shouting 'Shred Shred Shred!' as she fed them into the shredder.

And she still doesn't shy away from a beef, having waded into the WAGatha Christie drama between Coleen Rooney and Rebekah Vardy last year.

Placing herself firmly in Rebekah's court, she liked the WAG's social media denial after Coleen accused her of selling stories.

And in an interview on talkRADIO she blamed Coleen for the backlash against her friend, who was heavily pregnant at the time.

“Coleen knows what she’s doing… she knew what was going to happen to Becky and she’s sitting back and letting it happen," she said.

“She’s not the one writing these tweets but really she is to blame and she should come out and say it needs to stop.

“We’re talking about a woman who is seven months pregnant. It’s not proven. ‘Wagatha Christie’ proved it was from Rebekah’s account – not fromRebekah [herself].

“So phone Rebekah, have the decency to phone her and say ‘this is coming from your account – was it you?’

“Rebekah would have instantly cleared this up. I know she would have got onto it straight away."

Jodie Marsh

Another of Jordan's nemeses, Jodie, 41, spent the early noughties trying to outdo everyone in the smut stakes with bizarre outfits like that boob belt.

She publicly feuded with Katie, slagging her off for having five kids by three different dads and prompting Katie to accuse her of having "sh***ed nearly all my leftovers."

Enraged, KP fumed: “I don’t know any man who finds you attractive! You’re the most vile thing I’ve ever seen. You’re no model, you look like a man in drag – maybe you and Alex Reid would suit… Wind your beak in and get back in your box – you’ll never be me but keep trying.”

In December 2006 she announced plans to marry Brentwood DJ David Doyle in a fetish ceremony in a dungeon.

But when that fell flat on its face, she launched a TV search for a husband in Totally Jodie Marsh: Who'll Take Her Up the Aisle? and married Katie's ex Matt Peacock as a result – but only for two months.

In 2008 she entered into a lesbian relationship with a hairdresser called Nina trained to be a body builder, coming fifth in the Natural Physique Association Bodybuilding Championships in Sheffield.

She is now believed to be dating Elvis impersonator Billy Collins Nuttall, who 17 years her junior, and has frozen her eggs so that they can have a child together.


American beauty Caprice Bourret started out as a pageant queen but found herself a home as a lads' mags legend after starring in Channel 4 documentary Filthy Rich: Daddy’s Girls.

She put herself on the map in a barely-there Versace dress at the 1996 National TV Awards, and went on to rack up more than 350 covers for the likes of FHM, Maxim and Loaded.

At one point the now 48 year old could command £20,000 for a photocall, and £15,000 for a 45 minute appearance.

She partied big and hard, and was even linked to Prince Andrew before settling down with financier Ty Comfort, 51, eight years ago.

Sadly, their quest to start a family was plagued with difficulty and after a miscarriage and three failed rounds of IVF, she was told she would never be able to have a child.

But refusing to give up, she hired a surrogate who fell pregnant at the end of 2012. And just one month later, Caprice learned she too was expecting meaning her boys were born within three weeks of each other in 2013.

She fought a devastating brain tumour in 2017 before returning to the UK for a controversial stint on Dancing On Ice this January, where she ruffled feathers by parting ways with her pro-partner Hamish Gaman.

Not that she needs to money given the estimated £24million she'd made from her successful clothing and home furnishing business ByCaprice.

Lucy Pinder

Another member of the 32GG club, Lucy was discovered on Bournemouth beach in 2003 and was declared to have the 'Best Breasts in the World' by Australian magazine Ralph.

She was a regular on TV as well as in the lads' mags, starring as a soccerette on Soccer AM, and on The Weakest Link, I'm Famous And Frightened, The Real Hustle, Hell's Kitchen and Hotel Babylon.

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In 2012 she launched a film career in low-budget horror Strippers Vs Werewolves, and went on to star in a string of equally questionable scary movies including A Suburban Fairytale, Fanged Up and Sharknado 5: Global Swarming.

The star also presents a health, wellness and lifestyle podcast called The Lifestyle Edit with co-hosts Jemma Bolt and Helen Shephard.

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