As one of the UK’s favourite reality dating shows, ITV’s Love Island has produced a string of attractive and savvy stars into the limelight following their appearances on the show.
But with strict new rules for incoming cast members – such as a ban on updating their Instagrams during the series – it's getting harder for them to attract the big deals.
In the past, after having tried their hand at finding love in the public eye, the islanders' growing fanbases have helped them go on to rake in the cash once they exit the villa.
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From seven-figure roles and lucrative branding deals with major brands, which former islanders have gone on to earn the most money and how did they stack up the millions?
Let’s look at the top earning stars from the popular show and who’s currently topping the rich list…
Molly-Mae Hague has reportedly made history as the richest ever Love Island contestant after the 23-year-old banked a whopping £2million over the pandemic.
Molly-Mae, who entered the show back in 2019 and found love with Tommy Fury, is now reported to be worth a whopping £6million.
The YouTuber's fake tan brand Filter made £848,000 profit and she banked £1.2million at her company MMH Group Holdings.
Having made her mark in the fashion world releasing two clothing lines with online fashion retailer Pretty Little Thing, Molly went on to become the Creative Director of the company, snagging a tidy seven-figure salary.
Alex Bowen and Olivia Buckland
Olivia and Alex captured everyone's hearts when they got together on the 2016 series and cemented their place as a power couple when they married two years later.
The stunning couple has proved staying together certainly can be lucrative, racking up an estimated £4.5 million since leaving the villa.
They landed a £25K magazine deal for their wedding and are rumoured to get paid around £2K per post on Instagram.
The couple are reported to land a cool £950K for their clothing line with Exempt Society.
They also had their own TV show on TLC, which followed the pre-wedding prep and cemented their place as the richest couple to ever have come out of the ITV2 show.
The gorgeous star was already set for stardom after revealing she was the daughter of TV legend and EastEnders star, Danny Dyer.
Dani Dyer danced her way into the public's hearts as she fell in love with Jack Finchman in season four of the dating show.
But since their split, she's estimated to now be worth £2.2million through her multiple deals and ventures such as partnerships with In The Style and Cadbury's.
She is also rumoured to charge £15K per Instagram post and in 2019 released her book What Would Dani Do? My Guide to Living Your Best Life.
She has also landed a role as a presenter for MTVUK True Love or True Lies.
As well as launching her own eyelash products with make-up brand SOSU By SJ, proving she really is a woman of many talents.
More recently, Dani has done a lot of work with Channel 4 and launched a podcast with her dad Danny Dyer, so is sure to be rolling in it.
And all at the perfect time, as she just welcomed twin daughters, making her son a big brother.
After snagging the Love Island crown with her short-lived romantic partner Greg O'Shea in 2019, stunning Amber landed a £1 million deal with clothing line Miss Pap right off the bat.
The Geordie star is said to have banked another million due to various sponsorships and endorsements for brands including Maybelline, British Airways and Just Eat, to name a few.
At just 25, she is by far one of the most successful islanders ever.
Megan Barton-Hanson has taken on a string of lucrative endorsement deals since leaving the villa, joining fellow Love Islander Molly-Mae Hague as an ambassador for Pretty Little Thing.
She’s also cemented her place as a sexy symbol after joining lingerie retailer, Ann Summers for a long-standing partnership.
In addition to her branding deals, Megan has reportedly racked up over a million pounds in earnings in the last year after joining x-rate site OnlyFans.
The 29-year-old joined in March 2020 after becoming 'bored during lockdown' and has been raking in the cash ever since after selling her sizzling images.
Kem took the coveted Love Island crown alongside ex-Amber Davis in 2017 and showed off his earning potential with a string of lucrative opportunities.
Kem developed a bromance with fellow Islander Chris Hughes and went on to star in multiple formats together, including the ITV2 spin off show Straight Outta Love Island with his pal.
Kem scored a nice paycheck when he appeared on Dancing On Ice and then landed a role as a backstage reporter the following year.
He then landed a role with the This Morning team as a showbiz reporter and was later revealed in 2019 as Primark’s first-ever male ambassador.
Just like most Love Island cast members Kem also makes money on social media, getting paid a whopping £8K per post. He is estimated to be worth around £1.4million.
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