According to CNBC, Popeyes has now taken over KFC\u2019s rank as the second-largest chicken fast-food chain in the U.S. Meanwhile, Chick-fil-A remains strong at the top spot ever since it dethroned KFC almost 10 years ago.<\/p>\n
Following increasingly aggressive competition in the past few years, KFC has been gradually losing ground in its native country. Based on data from Barclays report, KFC has seen a decline in its market shares, which dropped from 16.1% to 11.3% in just last year. Although Popeyes also experienced a 3.1 % decrease in its U.S. market, its current rate of 11.9% was enough to surpass its rival, KFC.<\/p>\n
The change in rankings is mainly due to Chick-fil-A\u2019s prominent expansion as it dominates the field with its 45.5% market share in the U.S. Even though the Atlanta-based chain remains not open on Sundays, industry experts have highlighted Chick-fil-A\u2019s compact menu, efficient drive-thrus, and high standards of customer service as the main reasons for its success.<\/p>\n