{"id":68111,"date":"2023-10-19T16:23:01","date_gmt":"2023-10-19T16:23:01","guid":{"rendered":"https:\/\/rapidcelnews.com\/?p=68111"},"modified":"2023-10-19T16:23:01","modified_gmt":"2023-10-19T16:23:01","slug":"nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die","status":"publish","type":"post","link":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/","title":{"rendered":"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die""},"content":{"rendered":"

\u201cIt can cost you four to six pounds to travel to another city, and that four to six pounds can change your life.\u201d This is what Nottingham-based director, Mullz, said when asked about his process of joining the fashion, music, and events collective, LostBoys Channel.<\/p>\n

If you\u2019re not from the UK, you\u2019re likely never to have visited the city of Nottingham at one point in your life. The city\u2019s melting pot of cultural value to the rest of the UK often goes under the radar \u2013 it\u2019s a big student town, with Fresher\u2019s Week at Rock City, Coco Tang, and Pryzm regularly rocking, much like the city\u2019s smallest, 36-capacity pub, Beerheadz. From the street art plastered on the walls around the Lace Market to the vintage and sneaker stores located around Bridlesmith Gate, Notts is a city built on community, creativity, and togetherness like no other.<\/p>\n

Nottingham\u2019s association with fashion stems back decades, too. The 0115 is the home of arguably the city\u2019s most famous native, Paul Smith, with the Beeston-born designer starting his fashion career in a clothing warehouse in Nottingham in 1970. By 1976, Smith showcased his first menswear collection in Paris under the Paul Smith label and in 1998, presented his first women\u2019s collection at London Fashion Week.<\/p>\n

However, over recent years, interests have changed around the UK; the youth of today crave content constantly, whether that\u2019s music, clothing, or a new party to attend on a Friday night. That\u2019s where LostBoys Channel comes in, who since its inception, has stood by its slogan: \u201cKool Kids Never Die.\u201d<\/p>\n

Comprising ten members; 5EB, Marts, S5, Luke Akoto, Mullz, Migg, Chef, Fez, Ronin, and Eddz, Hypebeast recently took a trip to Nottingham to link up with the group, connecting in the collective\u2019s office, based in the heart of the city. With music blasting \u2013 in the form of LostBoys member, Chef\u2019s latest mix \u2013 and plenty of smoke in the air, this office is where ideas from Notts are untied and let loose into the world.1 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span>2 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span>3 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span><\/p>\n

\u201cEvery serious idea we\u2019ve ever created has come from this room, this is the place where business means business \u2013 sometimes we may disagree, but if we do, we literally push all the furniture to the side and swing it out in the middle of the room [laughs],\u201d LostBoys\u2019 Creative Director, Eddz said.<\/p>\n

\u201cBut when we say fall-outs, we don\u2019t actually fall out,\u201d fellow Lost Boy and musician S5 added. \u201cIf I actually fell out with these man, I don\u2019t have a clue where I\u2019d go. This is all I know \u2013 I wake up, eat, sleep LostBoys. This is all tatted on us \u2013 if I fall out with these guys, I\u2019d have to chop my arm off.\u201d<\/p>\n

This loyalty and family-like community has been built over almost a decade. Once part of a rap group named 0115, LostBoys members Eddz and Fez formed \u201cone of the biggest rap groups to come from Nottingham,\u201d Chef says. \u201cThey were putting on shows in 2016, and I knew Eddz from secondary school. Myself and Ronin had our own events company \u2013 which was one of the first trap music events in Notts.<\/p>\n

“Growing up in the ends, seeing your mum and your family struggle, you take it on. We\u2019re all men, it\u2019s a natural thing to make sure we change our destiny.\u201d<\/q><\/p>\n

\u201cThere wasn\u2019t really a scene for that at the time and we did the first event \u2013 we booked 0115 to do a set there \u2013 speakers weren\u2019t working and they didn\u2019t even get to perform. Afterwards, Eddz got in touch and got everyone together. We all met in Broadway Cinema and we realized that we all had the same vision and that we should come together to do something.<\/p>\n

\u201cS5 came into the group about two years ago and started rolling with us heavy. If I had to describe him\u2026 there\u2019s no way. Nobody is doing things like him. Mullz then joined the group, he was messaging me and Eddz. He produces, and he made a song with Dig Dat and Headie One, sent it to me, and told us he made it. He sent it to me off a private account with no pictures! So, I tried managing him, he came to one of our parties on his own, and since then, he\u2019s been with us.<\/p>\n

\u201cEveryone that\u2019s been added to the group has been added for a reason. It\u2019s all happened by fate. Even with Luke, my brother was watching his TikToks and said I should give him some garms, so he pulled up to the office and since then, he\u2019s been rolling. It doesn\u2019t even matter if someone got added today, if you\u2019re involved in LostBoys then you\u2019re my brother, family.\u201d1 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span>2 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span>3 of 3<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span><\/p>\n

Creativity is at the core of everything LostBoys does, but there\u2019s a sense of maturity that seems to be years ahead of their visible youth. The group ranges from the ages of 18 to 25, yet each member\u2019s input is solidified, with a skill set and an attention to detail that each member has acquired since being a child.<\/p>\n

\u201cGrowing up on the ends makes you grow up, quick,\u201d Mullz says, while passing a blunt, \u201cYou see things, even with family history \u2013 outside of the creative stuff \u2013 it\u2019s just real life. Our passion is that high for this, we don\u2019t let where we come from stop us from doing what we need to do. That\u2019s why I\u2019m so mature, but I think it\u2019s the same for everyone.\u201d<\/p>\n

\u201cJust being from Nottingham,\u201d s5 adds. \u201cThere\u2019s nothing here, you may go to one little sky bar, but other than that, you don\u2019t go anywhere. You have to make something out of nothing. So, when I met these guys, we all had the same drive. We support each other and we all see a tunnel vision that we all understand. Through that, we\u2019ve built an unstoppable force.<\/p>\n

\u201cWhen people go to university in Nottingham and say \u201cit\u2019s lit\u201d, I get that. But growing up here, there\u2019s nothing. To some people, London is a holiday \u2013 and I get it, but as Mullz said, growing up in the ends, seeing your mum and your family struggle, you take it on. We\u2019re all men, it\u2019s a natural thing to make sure we change our destiny.\u201d<\/p>\n

“There\u2019s so much talent here, we\u2019re like the UK version of Atlanta. So, I want us to get the other people out of the ends and show them that they can make a change.\u201d<\/q><\/p>\n

When meeting the eye, it\u2019s hard to disagree with the lack of opportunities that come from Nottingham \u2013 with the city\u2019s crime rate sitting at 95% compared to the national average \u2013 however, music has always been a key driving force for opening doors to the rest of the UK.<\/p>\n

For example, Young T and Bugsey \u2013 who have an international hit single that even appeared on one of Barack Obama\u2019s summer playlists \u2013 stand as living proof that talent can never be boxed in. \u201cAt the start, the only people we had to look at were Young T and Bugsey,\u201d Chef said. \u201cThey\u2019re from the ends in Nottingham and were the first people from where we\u2019re from to gain attention outside of Nottingham. We used to see these guys on the bus and they were talking about all of the things they were going to do \u2013 and they did it. So if they could do it, we could.\u201d1 of 2<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span>2 of 2<\/span><\/span><\/span><\/p>\n

<\/span>@migg._<\/span><\/p>\n

The underlying theme in Nottingham’s identity always stems back to community. Even before the inception of LostBoys, the group would often cross paths at the same recording studios, using the location as a hub for creativity and escape. \u201cWe were in other groups before, but we would all go to the same recording studios \u2013 with the likes of Young T and Bugsey \u2013 and everyone would come from that same spot,\u201d Eddz said.<\/p>\n

\u201cWe all realized we had the same fashion and music taste, so it was honestly like fate. All of us are compatible, so we have built our own community and watched people grow. We also realized that it\u2019s important to remember where we come from. Yeah, we\u2019re from Nottingham, and we want people to know that. There\u2019s so much talent here, we\u2019re like the UK version of Atlanta. So, I want us to get the other people out of the ends and show them that they can make a change.\u201d<\/span><\/span><\/p>\n

<\/span>@migg._<\/span><\/p>\n

While LostBoys Channel has grown from strength to strength through the launches of its innovative parties and events \u2013 take its most recent LostBoys \u201cLast Boat Party\u201d at Festival Pier, for example \u2013 the collective has been able to build a solid community of followers through its streetwear collections.<\/p>\n

Described as drops that \u201cbring fashion to the hood,\u201d LostBoys\u2019 sharp eye for fashion and current trends often take inspiration from football, unveiling branded jerseys adorned with customary branding and motifs. Additionally, the brand\u2019s regular tracksuit drops have solidified themselves as a mainstay, becoming the go-to uniform for those who want to let others know where they\u2019re from, in and outside of Notts.<\/p>\n

Luke Akoto, marketer, model, and leader of LostBoys\u2019 Lost Files umbrella, said: \u201cThe clothing has only really started to go crazy this year, but when you see the clothing on someone in the ends, it\u2019s crazy. It\u2019s weird for me because I\u2019m not from Nottingham, I\u2019m from London. But, even in London, it\u2019s the same \u2013 I see it just as much there. London, Notts, and Manchester, we have the same presence. We get people sending pictures of their full collections! We just want people to feel inspired by us, enough for them to start their own brands and do something like we\u2019ve done.\u201d<\/p>\n

\n

 View this post on Instagram<\/p>\n

 <\/p>\n

A post shared by Lostboys Channel (@lostboyschannel)<\/p><\/blockquote>\n

For LostBoys to build the craze they have around its clothing, is an impressive thing. The current world of UK streetwear is more saturated than ever, and the collective mutually agree on doing things on \u201ctheir own terms.\u201d<\/p>\n

\u201cIf we ever have the opportunity to present a real show at Paris Fashion Week, we would have to do it in a way and location that represents us and where we come from to the fullest. We would take it to the block,\u201d Chef said.<\/p>\n

Now, LostBoys find themselves in a good place. With further collections in the pipeline to drop in the coming weeks, along with parties and in-person installations \u2013 the success that has come \u2013 and is coming \u2013 will only be reinvested into the group and those closest around them. \u201cMy mum has never really understood, in its full entirety, what we do,\u201d S5 laughs. \u201cBut, I know the mission and I love the times she has to guess what we\u2019re doing because when the rewards come, she\u2019ll be the one that gets them. My mum, and these guys, these are the only people I care about.\u201d<\/p>\n

So, what\u2019s next for LostBoys Channel? The group intends to navigate the industry by being themselves. \u201cYou know a LostBoy when they walk into the room, when they walk into the party.\u201d LostBoys\u2019 Creative Director, Eddz said. \u201cWe\u2019re going to keep doing us. We go out and we come back to this office. This is where the home is, and we know that every time we step out.\u201d
\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIt can cost you four to six pounds to travel to another city, and that four to six pounds can change your life.\u201d This is what Nottingham-based director, Mullz, said when asked about his process of joining the fashion, music, and events collective, LostBoys Channel. If you\u2019re not from the UK, you\u2019re likely never to […]<\/p>\n","protected":false},"author":2,"featured_media":68110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nNottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com\" \/>\n<meta property=\"og:description\" content=\"\u201cIt can cost you four to six pounds to travel to another city, and that four to six pounds can change your life.\u201d This is what Nottingham-based director, Mullz, said when asked about his process of joining the fashion, music, and events collective, LostBoys Channel. If you\u2019re not from the UK, you\u2019re likely never to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/\" \/>\n<meta property=\"og:site_name\" content=\"rapidcelnews.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T16:23:01+00:00\" \/>\n<meta name=\"author\" content=\"mediabest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/rapidcelnews.com\/wp-content\/uploads\/2023\/10\/Nottinghams-LostBoys-Channel-Is-Proof-That-Kool-Kids-Never-Die.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediabest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/\",\"url\":\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/\",\"name\":\"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com\",\"isPartOf\":{\"@id\":\"https:\/\/rapidcelnews.com\/#website\"},\"datePublished\":\"2023-10-19T16:23:01+00:00\",\"dateModified\":\"2023-10-19T16:23:01+00:00\",\"author\":{\"@id\":\"https:\/\/rapidcelnews.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609\"},\"breadcrumb\":{\"@id\":\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rapidcelnews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entertainment\",\"item\":\"https:\/\/rapidcelnews.com\/category\/entertainment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die"\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rapidcelnews.com\/#website\",\"url\":\"https:\/\/rapidcelnews.com\/\",\"name\":\"rapidcelnews.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rapidcelnews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rapidcelnews.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609\",\"name\":\"mediabest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rapidcelnews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g\",\"caption\":\"mediabest\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/","og_locale":"en_US","og_type":"article","og_title":"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com","og_description":"\u201cIt can cost you four to six pounds to travel to another city, and that four to six pounds can change your life.\u201d This is what Nottingham-based director, Mullz, said when asked about his process of joining the fashion, music, and events collective, LostBoys Channel. If you\u2019re not from the UK, you\u2019re likely never to […]","og_url":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/","og_site_name":"rapidcelnews.com","article_published_time":"2023-10-19T16:23:01+00:00","author":"mediabest","twitter_card":"summary_large_image","twitter_image":"https:\/\/rapidcelnews.com\/wp-content\/uploads\/2023\/10\/Nottinghams-LostBoys-Channel-Is-Proof-That-Kool-Kids-Never-Die.jpg","twitter_misc":{"Written by":"mediabest","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/","url":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/","name":"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die" - rapidcelnews.com","isPartOf":{"@id":"https:\/\/rapidcelnews.com\/#website"},"datePublished":"2023-10-19T16:23:01+00:00","dateModified":"2023-10-19T16:23:01+00:00","author":{"@id":"https:\/\/rapidcelnews.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609"},"breadcrumb":{"@id":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rapidcelnews.com\/entertainment\/nottinghams-lostboys-channel-is-proof-that-kool-kids-never-die\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rapidcelnews.com\/"},{"@type":"ListItem","position":2,"name":"Entertainment","item":"https:\/\/rapidcelnews.com\/category\/entertainment\/"},{"@type":"ListItem","position":3,"name":"Nottingham's LostBoys Channel Is Proof That "Kool Kids Never Die""}]},{"@type":"WebSite","@id":"https:\/\/rapidcelnews.com\/#website","url":"https:\/\/rapidcelnews.com\/","name":"rapidcelnews.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rapidcelnews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rapidcelnews.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609","name":"mediabest","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rapidcelnews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g","caption":"mediabest"}}]}},"_links":{"self":[{"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/posts\/68111"}],"collection":[{"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/comments?post=68111"}],"version-history":[{"count":0,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/posts\/68111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/media\/68110"}],"wp:attachment":[{"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/media?parent=68111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/categories?post=68111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rapidcelnews.com\/wp-json\/wp\/v2\/tags?post=68111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}