Copenhagen-based label Won Hundred is returning to Copenhagen Fashion Week with a runway-jubilee collection titled “Surrender” — and it’s set to be unveiled during the forthcoming Fall\/Winter 2024 edition.<\/p>\n
As a whole, the collection celebrates two decades of knowledge and inspiration since the brand’s inception in 2004. With this in mind, the 20-year jubilee collection signifies a transition from Won Hundred’s denim roots and heritage into minimalist design with a strong emphasis on craftsmanship.<\/p>\n
Commenting on the release of the new collection, Won Hunderd’s founder and creative director, Nikolaj Nielsen — who has more than two decades of expertise in garment design — said: “In recent years, we\u2019ve taken time to understand the essence of Won Hundred and what we truly represent. A few years back, we decided the timing was right to infuse new energy into the brand. We have elevated our approach across all touchpoints.<\/p>\n
“It always starts with the product \u2013 but understanding the universe around it is equally important. We decided to elevate the entire range of Won Hundred, taking a more design-driven approach towards our ready-to-wear collections.”<\/p>\n