The Weeknd is building on his partnership with Australian coffee purveyor Blue Bottle. Over the summer, the singer and company announced their collaboration, Samra Origins, named after The Weeknd\u2019s mother. In the time since, they\u2019ve rolled out an instant hot coffee and cold brew, along with some official merch.<\/p>\n
The XO singer has now returned with the release of Samra Origins Single Origin Vol. 1 and Samra Origins Single Origin Vol. 2. Sourced with beans from the Hambela Estate in Ethiopia, Vol. 1 is a naturally processed bean, offering a bold, fruity taste. Vol. 2 is washed \u2013 meaning the organic matter of the coffee is stripped away and the bean is then washed with water \u2013 for a cleaner, lighter experience.<\/p>\n
\u201cEthiopian culture is an important part of my identity and I\u2019m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,\u201d Tesfaye said in a statement over the summer. \u201cGrowing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.\u201d<\/p>\n
\u201cSamra Origins is a true passion project that I hope will inspire curiosity and encourage support for Ethiopia\u2019s people, while also spreading the warmth and friendship so ingrained in Ethiopian culture.\u201d<\/p>\n