A fire broke out at Green Bay Converting, located at 2200 Larsen Road, on March 16, 2026, prompting a shelter-in-place alert for the surrounding area due to large amounts of smoke.
Firefighters received the call at approximately 7:45 a.m. and quickly arrived on the scene to combat the blaze. Reports indicate that heavy black smoke was visible coming from the roof of one of the buildings.
The situation escalated rapidly, leading to the fire being classified as a second-level Box Alarm, which brought in additional resources from multiple emergency crews across Brown County.
Compounding the challenges faced by firefighters are adverse weather conditions, including high winds and freezing temperatures, which have complicated firefighting efforts. Blizzard conditions are also impacting the response, making it difficult for crews to manage the fire effectively.
Residents in the vicinity have been advised to shelter in place due to soot being blown throughout the neighborhood. Authorities have cautioned that if smoke is seen in the area, residents should not call 911 to report it.
Furthermore, residents living west of I-41 are experiencing lower than normal water pressure as a result of the massive amount of water being utilized to combat the fire.
As the situation develops, officials continue to monitor the fire and its impact on the community. People nearby are urged to remain indoors and take precautions against the smoke.
Details remain unconfirmed regarding the cause of the fire and any potential injuries. Emergency services are working diligently to bring the situation under control.
