“You take a moment out of the world to remember the core joy of receiving a gift as a child,” said Matthew Gillikin, co-founder of Isekai Arcade, a new establishment in Boise, Idaho, that aims to bring the joy of Japanese gashapon culture to local fans. The arcade, which opened in October 2025, is designed to be a community space for both anime enthusiasts and the broader local population.
Inspired by the gashapon machines commonly found in Japan, Isekai Arcade offers a unique experience where visitors can engage with various isekai-themed activities and events. “Japan has been doing gashapon for decades — long, long before America decided to jump on it with the blind boxes,” remarked Susie Gillikin, Matthew’s partner in both life and business. This sentiment reflects the Gillikins’ desire to share a piece of Japanese culture that they fell in love with during their visit to Japan in 2024.
In addition to providing a space for gaming and socializing, Isekai Arcade hosts events celebrating Japanese holidays, fostering a sense of community among attendees. “We try to do things that incorporate not just the Japanese community, but also the local community,” explained Demi Erwin, a team member at the arcade. This inclusive approach has resonated with many locals, making the arcade a popular destination for fans of the isekai genre.
The isekai genre, which translates to “another world,” has gained significant popularity in recent years, particularly through anime series such as Ascendance of a Bookworm, That Time I Got Reincarnated As A Slime, and Re:ZERO -Starting Life in Another World-. The fourth season of Ascendance of a Bookworm is set to premiere in the Spring anime season of 2026, and it has recently faced allegations of AI usage in its opening theme. Produced by WIT Studio, known for its work on Attack on Titan, this series continues to attract a dedicated fanbase.
As the isekai genre expands, so too does the interest in related merchandise and experiences. Isekai Arcade’s parent company, Chibi POP Toys, was established by the Gillikins in 2024, further solidifying their commitment to bringing isekai culture to the forefront in Boise. The arcade’s design and offerings reflect a blend of nostalgia and modern gaming, appealing to both long-time fans and newcomers alike.
With the rise of isekai-themed content, including shows like The Most Heretical Last Boss Queen: From Villainess to Savior, the demand for community spaces like Isekai Arcade is likely to grow. The Gillikins’ vision of creating a magical space for people is evident in every aspect of the arcade, from its decor to its programming.
As Isekai Arcade continues to establish itself in Boise, the local community can expect more events and collaborations that celebrate the rich tapestry of isekai culture. The Gillikins are dedicated to ensuring that the arcade remains a welcoming environment for all, fostering connections among fans and providing a unique outlet for creativity and enjoyment.
