How it unfolded
In a significant development for her career, Lorde has announced her independence from Universal Music Group, following the expiration of her contract at the end of 2025. This marks a pivotal moment for the artist, who has been under contract with the label since she was just 12 years old, when she signed her first development deal.
Lorde, whose real name is Ella Yelich-O’Connor, first gained international acclaim with her debut album, Pure Heroine, released when she was 16. Over the years, she has evolved as an artist, and her recent statements indicate a desire for a fresh start. “I have been in that contract for a very very long time, in some form of that contract since I was 12 years old,” she remarked, reflecting on her lengthy association with Universal.
As she transitions into her new role as an independent artist, Lorde expressed the importance of having a “clean slate.” She stated, “I knew that I needed to take a second to have nothing being bought or sold that comes from me.” This sentiment underscores her desire to explore new creative avenues without the constraints of a major label.
Currently, Lorde is on her Ultrasound World Tour, promoting her latest album, Virgin, which was released in June 2025. The tour has been well-received, showcasing her growth and evolution as an artist. She is set to conclude the tour with performances in Los Angeles on May 14-15, 2026, marking the end of this chapter in her career.
Despite her newfound independence, Lorde has not ruled out the possibility of signing with a label again in the future. She mentioned that she might consider a deal, potentially with Universal, indicating that while she values her autonomy, she remains open to collaboration under the right circumstances.
As Lorde navigates this new phase, her fans and the music industry will be watching closely. Her decision to step away from a major label could inspire other artists to seek independence, reflecting a broader trend in the music industry towards self-management and control over one’s creative output.
In summary, Lorde’s announcement of her independence from Universal Music Group signifies a major shift in her career. As she embarks on this new journey, her commitment to authenticity and creativity will likely resonate with her audience, further solidifying her place in the music landscape.
