The Rolex Pepsi GMT-Master II, a highly regarded model among watch enthusiasts, has officially been discontinued. This significant announcement was made on April 13, 2026, marking the end of an era for fans of the iconic timepiece.
Prior to the official announcement, there had been ongoing speculation about the future of the Pepsi GMT-Master II since its debut in 2018. The model, known for its distinctive red and blue bezel, was rumored to be discontinued earlier this year, gaining renewed attention among collectors and enthusiasts.
As of April 13, 2026, the Pepsi GMT-Master II was removed from Rolex’s official website, confirming its discontinuation. Additionally, the white gold version of the watch, reference 126719 BLRO, has also been discontinued.
Retailers such as Bucherer had already removed the Pepsi GMT-Master II from their websites earlier in 2026, indicating that the model was becoming increasingly difficult to find. However, as of February 28, 2026, the watch was still visible on some authorized dealer websites.
The discontinuation of the Pepsi GMT-Master II is expected to affect its market value, with many anticipating that the watch will become more valuable as supplies dwindle. This sentiment is echoed by the high rejection rate of Pepsi bezel inserts due to production issues, which has further fueled interest in the model.
Despite the official discontinuation, the Pepsi GMT-Master II remains available at select authorized dealers for the time being. This availability may provide a final opportunity for collectors to acquire the beloved model before it becomes increasingly rare.
The discontinuation of these beloved Rolex models signifies a major shift in the luxury watch market, as enthusiasts reflect on the legacy of the Pepsi GMT-Master II. The model’s absence will undoubtedly be felt among collectors, marking a significant moment in the history of Rolex watches.
In summary, the Rolex Pepsi GMT-Master II has officially been discontinued, with the announcement made on April 13, 2026. This development is a notable change for watch enthusiasts and collectors alike, as they navigate the evolving landscape of luxury timepieces.
