Skylrk has launched the Bieberchella merch collection at the Coachella Valley Music and Arts Festival, marking a significant moment for the brand and festival attendees. The collection, which debuted on April 11, 2026, features a variety of apparel and tech accessories designed to enhance the festival experience.
The Bieberchella collection includes items such as the Biebervelli Hoodie, Coachelly Spot hoodie, and tie-dye shorts. Additionally, it offers tech accessories like SHARK ChillPill batteries and phone chargers, catering to the needs of festival-goers who rely on their devices throughout the event.
Available both online at SKYLRK.COM and at pop-up shops within the festival grounds, the collection aims to provide fans with exclusive merchandise that reflects the vibrant atmosphere of Coachella. Skylrk’s installation, known as the SKYLRK Oasis, spans 9,000 square feet, serving as a central hub for fans to explore the new offerings.
Justin Bieber, who is set to perform on April 11 and April 18, 2026, has reportedly secured a fee exceeding $10 million for his two headlining sets. His involvement with the festival not only boosts attendance but also elevates the profile of the Skylrk brand.
The collection features a range of branded items, including bucket hats, toque beanies, and colorful neck gaiters, all designed to resonate with the festival’s youthful audience. “The Bieberchella collection represents Skylrk’s most comprehensive festival merch to date,” a spokesperson noted.
In addition to the apparel, the collection emphasizes Skylrk’s iconic phrasing with unique pieces like the Not Clocking To You long-sleeve in cream, ensuring that fans can express their style while enjoying the festival.
As the festival progresses, the demand for the Bieberchella collection is expected to rise, with many attendees eager to showcase their new gear. The collection ensures you won’t be caught lacking at the polo fields, appealing to both die-hard fans and casual festival-goers alike.
Details remain unconfirmed regarding the overall sales performance of the collection, but the initial response appears positive. The entire “Bieberchella” collection can be purchased via SKYLRK’s official website and at the on-site activation, offering fans multiple avenues to secure their favorite items.
