Key moments
Renowned filmmaker Steven Spielberg made headlines on March 13, 2026, during the South by Southwest (SXSW) festival in Austin, Texas, where he discussed his upcoming film titled ‘Disclosure Day’ and shared his views on artificial intelligence (AI) in the creative industry.
In a candid conversation, Spielberg revealed that he has never utilized AI in his filmmaking process. He firmly stated, “I am not for AI if it replaces a creative individual,” highlighting his belief in the irreplaceable value of human creativity in the arts. This statement comes at a time when the film industry is grappling with the implications of AI technology, particularly following Netflix’s recent acquisition of the AI startup InterPositive for a staggering 600 million dollars.
Spielberg’s remarks resonate with his long-standing perspective on technology’s role in storytelling. His film ‘A.I. Artificial Intelligence’ delves into the complexities and moral questions surrounding AI, making his current stance particularly noteworthy. He has consistently advocated for the preservation of human creativity in the face of advancing technology.
During the SXSW event, Spielberg also took a moment to reflect on his earlier work, citing ‘Always’ as one of his most underrated films. This film, a remake of the 1943 classic ‘A Guy Named Joe’, features a star-studded cast including Richard Dreyfuss, Holly Hunter, and John Goodman, with the legendary Audrey Hepburn appearing as a spirit guide. Spielberg expressed his affection for the film, stating, “I love the movie, I really do.”
The discussion at SXSW not only highlighted Spielberg’s upcoming projects but also underscored the ongoing debate about the role of AI in creative fields. As filmmakers and audiences alike ponder the future of storytelling, Spielberg’s insights serve as a reminder of the importance of human touch in the arts.
As the film industry continues to evolve with technological advancements, Spielberg’s commitment to preserving creativity remains a significant point of discussion. His upcoming film ‘Disclosure Day’ is anticipated to further explore these themes, although specific details about the film’s plot and release date have yet to be revealed.
First reactions to Spielberg’s comments have been mixed, with some industry professionals supporting his views on creativity, while others argue that AI can enhance the filmmaking process without replacing human input. As the conversation around AI and creativity unfolds, Spielberg’s perspective will likely continue to influence discussions in the film community.
