The numbers
OpenAI has acquired TBPN, a streaming show focused on business and technology, in a deal valued in the low hundreds of millions. This acquisition marks OpenAI’s first foray into the media sector, as the company seeks to leverage TBPN’s communication and marketing skills to enhance its public outreach.
TBPN, which is hosted by former tech founders John Coogan and Jordi Hays, airs a daily live show for three hours on platforms such as YouTube and X. The show has gained a significant following in Silicon Valley, with projections indicating it will generate over $30 million in ad revenue this year. OpenAI’s CEO Sam Altman has publicly stated that TBPN is his favorite tech show, underscoring its impact and relevance in the industry.
Fidji Simo, a key figure in the acquisition, emphasized that TBPN will continue to operate with editorial independence, stating, “TBPN will continue to run their programming, choose their guests, and make their own editorial decisions.” This assurance aims to maintain the integrity and authenticity of TBPN’s content while aligning it with OpenAI’s broader goals.
John Coogan remarked on the acquisition, saying, “This is real. This is a very interesting deal.” His comments reflect the excitement and potential that this partnership holds for both TBPN and OpenAI. Jordi Hays added, “Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us,” highlighting the shared vision between the two entities.
OpenAI’s acquisition comes after its exit from the video generation business with the shutdown of Sora, indicating a strategic pivot towards enhancing its media presence. The decision to acquire TBPN is seen as a move to bolster OpenAI’s public communication efforts, especially in a rapidly evolving technological landscape.
TBPN will now report to OpenAI’s chief political operative, Chris Lehane, who is expected to guide the show in aligning its content with OpenAI’s objectives. However, TBPN will no longer pursue its advertising business following the acquisition, focusing instead on its core programming and audience engagement.
As the acquisition unfolds, observers are keen to see how TBPN’s programming evolves under OpenAI’s ownership and what new initiatives may emerge. Details remain unconfirmed regarding the specific changes that may be implemented, but the partnership is poised to create a significant impact in the tech media space.
