Before the announcement of truTV’s role in March Madness 2026, expectations were that the network would continue its tradition of airing NCAA Tournament games. Historically, truTV has been a secondary channel for such events, often overshadowed by larger networks like CBS and TBS.
However, a decisive moment came when it was confirmed that truTV would broadcast 23 games during the NCAA Tournament this year, including the First Four games on March 17 and 18, 2026. The first game on truTV is scheduled to feature UMBC against Howard at 6:40 PM ET on March 17.
This change signifies a more prominent role for truTV in the tournament, which could enhance its visibility among viewers. With truTV included in most basic cable subscriptions, many fans will have access to these games without needing additional packages.
Experts note that truTV’s inclusion in the NCAA Tournament lineup reflects a strategic decision to diversify the viewing options for March Madness. “This year’s March Madness tournament will be broadcast across a variety of channels — CBS, TBS, TNT, and truTV,” an industry analyst stated, highlighting the network’s growing importance.
Furthermore, truTV is available on popular streaming services such as Sling TV, Hulu + Live TV, and YouTube TV, making it accessible to a broader audience. Sling TV offers truTV as part of its Blue package, with a one-day pass available for $5.99.
As truTV prepares to air eight first-round games, viewers are encouraged to familiarize themselves with the channel’s position on their TV listings. The channel number for truTV on DIRECTV is 246, while on DISH it is 242.
In addition to traditional cable, fans can also watch truTV live on the network’s website or via the truTV app with a valid cable login. This multi-platform availability is expected to increase viewership during the tournament.
While truTV’s role has expanded, it is important to note that Fubo does not carry truTV, which may limit access for some viewers. Nevertheless, the network’s commitment to airing a significant number of games marks a notable shift in its programming strategy.
Details remain unconfirmed regarding any additional programming or promotional events surrounding truTV’s coverage of March Madness 2026, but the network’s involvement is poised to make a considerable impact on the tournament’s viewing experience.
