Who is involved
Before the launch of Brewers TV, Milwaukee Brewers fans relied on the FanDuel Sports Wisconsin app for game broadcasts. The expectation was that this service would continue to provide access to games, but a significant shift occurred when the Brewers announced a new broadcasting strategy in 2026.
On March 26, 2026, the Milwaukee Brewers officially unveiled their new cable and satellite TV channels for game broadcasts. This marked a decisive moment for the franchise and its fans, as the team transitioned from the previous broadcasting arrangement with Main Street Sports to a new partnership with Major League Baseball (MLB). The new channels include 1263 on XFinity, 670 on DirecTV, and 1743 on U-Verse, with Spectrum customers having various channel options depending on their local system.
The immediate effects of this change are significant for both the Brewers and their fan base. Brewers TV will broadcast all locally-distributed regular season games, providing fans with a dedicated platform to watch their team. Additionally, the opener against the Chicago White Sox is scheduled for March 26, 2026, at 1:10 p.m. CT, and will be one of 10 games simulcast on over-the-air channels, including WITI-TV (Channel 6) in Milwaukee.
Brewers TV offers three subscription packages: a season subscription for $99.99, a monthly subscription for $19.99, or a comprehensive MLB.TV package for $199.99 that includes all out-of-market games. This pricing structure allows fans to choose the option that best fits their viewing habits, making it more accessible for a wider audience.
In terms of production quality, Brewers TV aims to elevate the viewing experience with enhanced features, including live drone camera and wire cam technology. Brian Anderson will lead the play-by-play coverage, with Jeff Levering contributing to the broadcasts. These improvements reflect a broader trend in sports broadcasting, where teams are increasingly investing in high-quality production to engage fans.
Experts note that the transition to Brewers TV is a strategic move that aligns with the growing demand for direct-to-consumer sports content. “Brewers fans can locate where and how to watch games depending on the video distributor they utilize,” said a representative from the Brewers organization. This flexibility is crucial in today’s media landscape, where viewers expect multiple options for accessing content.
Moreover, streaming service Fubo is offering a free trial for new subscribers, allowing fans to experience Brewers games without immediate financial commitment. This initiative could attract a new audience to the Brewers, particularly those who have not previously engaged with the team’s broadcasts.
As the season progresses, the Brewers will have 12 scheduled exclusive national broadcasts, further expanding their reach. The shift to Brewers TV not only enhances the viewing experience for fans but also positions the franchise for future growth in a competitive sports media environment.
