“Coachella is one of the most influential global stages for music, movement and creativity, making it a natural place for Gap to show up and engage audiences in a meaningful way,” said Fabiola Torres, Chief Marketing Officer of Gap brand.
As the exclusive clothing apparel sponsor for Coachella 2026, Gap is set to make a significant impact at the festival, which will take place over two weekends: April 10-12 and April 17-19, 2026, in Indio, California.
During the festival, Gap will unveil a limited-edition Gap x Coachella hoodie, priced at $100. This hoodie will be available for customization on-site at the festival’s dedicated Hoodie House, accessible to both General Admission and VIP ticket holders.
The hoodie will come in a monochrome palette of black, navy, and heather grey, crafted from heavyweight fleece and VintageSoft French Terry. It is designed to transition seamlessly from daytime wear to cooler desert evenings.
Customization options for the hoodie will include patches, hoodie drawstring bead sets, and collectible bag charms, allowing festival-goers to personalize their attire.
The Hoodie House concept first debuted in San Francisco in Fall 2025, and its introduction at Coachella marks an exciting new chapter for the brand.
Coachella, an annual music festival that began in 1999, has grown to become a cultural phenomenon, attracting attendees from around the globe. The city of Coachella, incorporated in 1946, has a population of approximately 45,000.
As anticipation builds for the festival, Gap’s involvement highlights the intersection of music and fashion, promising an engaging experience for attendees.
Details remain unconfirmed regarding additional collaborations or features that may be introduced at the festival, but the excitement surrounding the Gap x Coachella hoodie is already palpable.
