Terry Bradshaw announced a partnership with The Yard for the 2026 Kentucky Derby. The event took place at Churchill Downs in Louisville, Kentucky, on May 2, 2026. This collaboration aims to promote Bradshaw’s bourbon brand, Bradshaw Bourbon, during one of America’s most celebrated horse racing events.
The partnership was strategically timed to coincide with the Kentucky Derby, an event known for serving over 125,000 Mint Juleps. The Yard planned to pour Bradshaw Bourbon all day long, introducing it to a bourbon-friendly crowd. This move places Bradshaw’s bourbon in front of fans who appreciate quality spirits.
Bradshaw Bourbon launched in 2020 and quickly gained attention. The flagship bourbon features notes of vanilla, toffee, and toasted oak. Additionally, the limited TB-12-Year expression is aged for twelve years and named after Bradshaw’s jersey number. Fewer than 25 barrels are produced for this exclusive offering.
The race itself was historic. Golden Tempo, with odds of 39-1, won the 2026 Kentucky Derby. Trainer Cherie DeVaux made history as the first female trainer to secure a win at this prestigious event.
This partnership not only highlights Bradshaw’s commitment to quality but also emphasizes his ties to Pittsburgh. He is a four-time Super Bowl champion with the Pittsburgh Steelers. The decision to produce his bourbon at Green River Distilling Co., one of Kentucky’s oldest distilleries, underlines his dedication to authentic Kentucky credentials.
The collaboration brings together a local Pittsburgh favorite and a national sports icon at a globally recognized event held at Churchill Downs. It marks an important moment for both The Yard and Bradshaw Bourbon as they celebrate their shared passion for bourbon and sports.
The Yard expressed excitement about the partnership: “Saddle up 🐎 It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃.” This enthusiasm reflects the anticipation surrounding the event and its potential impact on both brands.
