Willow TV Launches Free YouTube T20 World Cup Matches
Willow TV has made a groundbreaking move by launching free YouTube broadcasts of T20 World Cup matches in collaboration with Jomboy Media. This initiative, which began on February 3, 2026, allows fans to watch all four Team USA matches at no cost, a historic first in ICC World Cup history.
The T20 World Cup, featuring 20 teams and a total of 55 matches, runs from February 7 through March 8, 2026. The final match, set to take place at the Narendra Modi Stadium in Ahmedabad, India, will see India face New Zealand on March 8, 2026, at 9:30 AM ET. An expected crowd of 132,000 is anticipated for this significant event.
Willow TV will broadcast the final live in North America, ensuring that cricket fans across the continent can tune in to watch the culmination of the tournament. This launch represents a watershed moment for cricket in America, as ICC World Cup matches previously required expensive cable or pay-per-view subscriptions.
In addition to the free matches, Jomboy Media is providing creator-led commentary for key matchups, including USA vs India and USA vs Pakistan. This innovative approach aims to engage a broader audience and create new fans for the sport.
Todd Myers, Chief Operating Officer of Willow by Cricbuzz, stated, “We helped bring the sport into an affordable monthly subscription, and now we are taking the next step by offering free access.” This sentiment reflects the growing accessibility of cricket in the United States.
Jimmy O’Brien, founder of Jomboy Media, expressed excitement about the initiative, saying, “We’re excited to create new fans in the US for baseball’s older cousin.” This collaboration highlights the potential for cricket to gain traction in a market traditionally dominated by other sports.
As the tournament progresses, observers are keen to see how this move affects cricket’s popularity in the United States and whether it will lead to sustained interest in the sport. The partnership between Willow TV and YouTube could redefine how cricket is consumed in North America.
Details remain unconfirmed regarding future plans for additional free broadcasts or other initiatives aimed at expanding cricket’s reach in the region. However, the current offerings mark a significant step forward for the sport’s growth in the U.S.
